Podcast

Why We Founded NiHTEK®

With CEO & Co-Founder Drew Campbell. Why we founded NiHTEK®? It’s been many years of behind-the-scenes work: late hours and sleepless nights. Though we still have a long way to go. I am SUPER proud to officially launch our new company NiHTEK®, standing for Nature’s Innovative Health Technologies. Super excited to launch our first branded ingredient NiHPROTM is “Next-Generation Dairy-Free Protein.” Time to literally “SHAKE UP THE WORLD” as we redefine what protein is and should be. At NiHTEK®, we focus on being a TRUE Sustainable Company. Sustainable health focused on quality protein ready to replace existing whey protein sources and be part of the “next-generation” protein. At NiHTEK®, we believe in high-quality protein ingredients and products that deliver what we call the NiHTEK® pyramid or trifecta of building a truly sustainable company: 1) Sustainable Daily Consumption. It tastes amazing, so people want to drink it daily and even prefer it over dairy protein sources. Sustainable daily consumption! 2) Sustainable High-Quality Nutrition for Human Health. As good, if not superior to that of dairy-based protein. 3) Sustainable Price A more competitive price to that of dairy-based and other traditional protein sources. These are the key three fundamentals of NiHTEK®, yet we are also a 100% sustainable company that is equally good for the environment. A genuinely sustainable company and the world’s first health-driven philosophy! NiHTEK® creates the world’s most cutting-edge protein and wellness alternatives that are superior in nutrition and taste and indistinguishable to consumers from dairy-based protein.

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The Reality of Goodness Not the Perception of It

The Reality of Goodness Not the Perception of It 🔍 What I Care About Is the Reality of Goodness Not the Perception of It What I see all over the place is people care about looking good, while doing evil, fuck them, ok! An incredible iconic quote from Elon Musk in an interview recently. The sustainable protein and plant-based milk sector is unfortunately very much an example of perception vs. reality. Almost all these companies’ entire business model is on perception, and not on reality. Milking the hype of a sustainable planet, and greatly also exaggerating the reality of global warming to motivate consumers to purchase their rubbish through guilt and fear. 🌍 There is no innovation in what they create, as they are subpar or even grossly unhealthy versions of alternative milk and proteins! And as Elon Musk pointed out, they care only about “looking good, while doing evil”. There is a great change occurring across the planet now where humanity is beginning to “wake up” on what is reality vs. perception of reality. At NiHTEK, Nature’s Innovative Health Technologies mandate is simple but critically important. Creating simply great quality products that are nutritionally equivalent or better than that of dairy-based proteins and taste amazing WITHOUT adding unhealthy additives. 💪🍃 Reality matters to me more than perception alone and we strive daily to push the bounds on bringing a superior quality, great tasting protein that satisfies the needs; PROTEIN FOR EVERYONE!📢 Watch the full-length and widescreen versions on the NiHKTEK YouTube channel here:    • The Reality of Goodness Not the Perce…  

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Protein Industry Problem & NiHPRO Solution

With CEO & Co-Founder Drew Campbell. Protein Industry Problem & NiHPRO Solution The protein and alternative protein industry today is fickled in multiple ways. Traditional Protein Space Is: A) Not a sustainable source of protein or eco-friendly B) More than doubled in price in recent times, and is no longer affordable for many consumers The Alternative Protein Space Is: A) Focused too heavily on sustainability, and the hype alone B) Not focused on quality health or nutrition C) Not focused on taste & flavour D) Often well overpriced for very average to poor quality product NiHTEK® has a unique focus on providing superior quality dairy-free protein alternatives; NiHTEK® offers alternatives to dairy-based sports nutrition brands and plant-based combined. This strategy ensures that ALL consumers, no matter their diet preference, can enjoy GREAT quality protein that tastes amazing and contribute to a cleaner planet simultaneously! NiHPRO uses a unique and precise blend of propriety plant proteins; the branded ingredient is destined to SHAKE-UP the entire protein world, both alternative and dairy. Read More

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What Makes Us Different At NiHTEK®?

Word From The CEO & Co-Founder Drew Campbell NiHTEK® aims at all times to “TriCore Promise of Sustainability,” which are: 1) High-quality, healthy & nutritious 2) Competitive price on comparable proteins 3) Taste great for consumers to consume and love daily With all products and ingredients exclusively formulated using the lowest carbon footprint, non-animal, and non-dairy protein sources. Too many brands in the alternative protein space focus on the hype and popularity of sustainability; however, they miss the essential elements of their business and products. Genuinely sustainable companies need to be sustainable for the environment, and equally, the products are healthy, tasty, and competitive in price. In addition, companies that use soy-based protein in their product formulations and claim to be” sustainable” need to look at the facts on soy being the #2 cause of deforestation of the Amazon rainforest behind Cattle raising. With NiHTEK®’s unique focus on providing superior quality dairy-free protein alternatives, NiHTEK® offers alternatives to dairy-based sports nutrition brands and plant-based combined. This strategy ensures that all consumers, no matter their diet preference, can enjoy great quality protein that tastes amazing and contribute to a cleaner planet simultaneously! Watch more

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The Difficulty Of Manufacturing

Manufacturing Something Is Far More Difficult Than Design🏭 A quote recently by Elon Musk on the Joe Rogan Experience (JRE) podcast 🎙️ regarding the complexities of manufacturing compared to design. “Manufacturing is between 100 and 1,000 times harder than design,” said Elon Musk. 💡 I cannot agree more with premium protein manufacturing as well. Something “designed in the lab” and transferring that technology, based on an all-natural process, is not easy. 🌿 In the lab, we can manufacture around 100 grams for each run. In a pilot plant, we manufacture around 20 kilograms. The very minimum we can do for the full-scale factory is 250 kilograms. The size and scale of the equipment, as well as the subtle differences and steps, make it more complex. ⚙️ We cannot afford errors or mistakes like Tesla and SpaceX creating premium cars and rockets. 🚀 Commodity-based proteins have a margin of error, say 50%. If they make a small mistake, it’s fine, and they can still sell it. With our NiHPROTM Protein Isolate, a premium branded ingredient protein, we have almost zero margin of error. The thickness (viscosity), the texture (sandiness and grit), the taste, the smell, the color, the foam, the separation, and the solubility all need to be perfect.👌 Our margin for error is not 50% like commodity proteins, but we only have around 2-3% for our premium quality branded protein ingredient.💯 Watch more

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