With CEO & Co-Founder Drew Campbell. Protein Industry Problem & NiHPRO Solution The protein and alternative protein industry today is fickled in multiple ways. Traditional Protein Space Is: A) Not a sustainable source of protein or eco-friendly B) More than doubled in price in recent times, and is no longer affordable for many consumers. The Alternative Protein Space Is: A) Focused too heavily on sustainability, and the hype alone B) Not focused on quality health or nutrition C) Not focused on taste & flavour D) Often well overpriced for very average to poor quality product. NiHTEK® has a unique focus on providing superior quality dairy-free protein alternatives; NiHTEK® offers alternatives to dairy-based sports nutrition brands and non-dairy combined.
This strategy ensures that ALL consumers, no matter their diet preference, can enjoy GREAT quality protein that tastes amazing and contribute to a cleaner planet simultaneously! NiHPRO uses a unique and precise blend of propriety non-dairy proteins; the branded ingredient is destined to SHAKE-UP the entire protein world, both alternative and dairy. Read More
