Too many companies in the “sustainable protein space” focus purely on the hype and offer little value in building a long-term vision company in the products they bring to market.

Creating products and ingredients people want to use daily because they love them and are genuinely healthy for them makes for a company with a long-term and sustainable vision.

When the products are made from sustainable sources, they are also environmentally sustainable.

A company cannot be sustainable when the products are unhealthy, taste bad, have wildly fluctuating prices, or are overpriced.

To be a truly sustainable company, a company needs to provide better protein alternatives to be sustainable for humanity and the environment at the same time.