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By Drew Campbell, CISSN – Founder, NiHTEK®Forged By Nature & Backed By Science.Protein For EveryBODY™ For most of my life, I’ve been obsessed with performance first as an athlete and lifter, then as a sports nutrition operator building brands and educating markets across multiple countries. I’ve spent more than three decades inside this industry: learning […]

The industry of nutrition was never so involved, yet real innovation in ingredients for nutrition have never seen more diffused. Every year, a plethora of new nutraceuticals, micronutrients and functional actives are introduced to the market. While these products could provide small benefits, they do not modify the fundamental way that nutrition works. They build

RTD protein is unforgiving. If a formula sediments, separates, tastes harsh, or leaves consumers feeling “heavy,” it doesn’t matter how good the macros look on a label. RTD success is a functionality challenge and that challenge often starts with the protein itself.  NiHPRO®Bev is engineered as a beverage‑optimized protein system designed for consistent in‑solution performance,

Editorial by Dr. Seiji Aoyagi Chief Science Officer, NiHTEK® Chief Science Officer at NiHTEK® 35+ years in sports & clinical nutrition (Japan) Leads NiHPRO®Family (Core, Bev, Puffs) & KARBFiX® science Guides APH™ & MPi™ technology programs University/hospital collaborations on human studies Champion of third-party validation (Informed-Choice®, Informed-Protein®) Principal scientific spokesperson for “Protein For EveryBODY™” Yeast protein

Introduction KARBFiX® is a next-generation Highly Branched Cyclic Dextrin (HBCD) carbohydrate system developed by NiHTEK®, engineered as a precision-focused evolution of conventional cyclic dextrin technologies. Rather than pursuing absolute extremes such as the highest possible molecular weight or the lowest achievable osmolality KARBFiX® is designed around physiological optimization. Human digestion, hydration, and energy availability operate

If you only look at what NiHPRO® starts from, you miss what it is. NiHPRO® begins with plant-sourced proteins similar to how a diamond begins with carbon. But diamonds are never valued by their starting material. They’re valued by what they become: clarity, cut, performance and rarity. That’s the simplest way to understand NiHPRO® .

By Drew Campbell, Founder & Chairman, NiHTEK® Each year, I meet with our team members and ask the following question where do we need to be in person to gain trust more quickly? Not just clicks. It’s not a hype. Trust that is real, the kind you get by a person who has a taste

Editorial by Dr. Seiji Aoyagi Chief Science Officer, NiHTEK® Chief Science Officer at NiHTEK® 35+ years in sports & clinical nutrition (Japan) Leads NiHPRO®Family (Core, Bev, Puffs) & KARBFiX® science Guides APH™ & MPi™ technology programs University/hospital collaborations on human studies Champion of third-party validation (Informed-Choice®, Informed-Protein®) Principal scientific spokesperson for “Protein For EveryBODY™” On Jan

If protein is the foundation, carbohydrate is the fuel. And during training, fuel must be delivered in the only form that matters: the one an athlete can actually drink, tolerate, and repeat session after session. Sports nutrition guidance has long emphasized carbohydrate intake strategies during exercise, often discussed in practical hourly ranges to sustain performance.

As we approach 2026, I’d like to spread the message of joy and energy for everyone who is connected with NiHTEK® our partners formulators, PhDs investors, customers and brand collaborators from around the world. If 2025 was the year in which NiHTEK® proved its worth as the world’s most innovative engine for functional and performance