At Food Matters Live in Manchester late last year, I had the privilege of sharing our vision at NiHTEK® about why true protein quality matters more than ever. We’ve all heard the saying, “You are what you eat,” but the reality is far more nuanced. It’s not simply what you consume—it’s what your body can actually digest and utilize that genuinely matters.
In protein nutrition, digestibility is critical, and the best way to measure this is through the Digestible Indispensable Amino Acid Score (DIAAS). A protein’s DIAAS rating indicates how efficiently amino acids are absorbed and utilized by the body, making it the gold standard for evaluating protein quality.
This is precisely why we developed NiHPRO®. Our Hydrolyzed NiHPRO® Protein Isolate boasts a DIAAS of 116—higher than traditional whey protein—ensuring maximal absorption for muscle growth, recovery, and overall health. But superior digestibility isn’t the only reason NiHPRO® is unmatched.
✅ Scientifically Validated by Third-Party Research: Our commitment to transparency and rigorous validation means that NiHPRO® is backed by robust scientific data.
✅ Zero Lactose & Completely Dairy-Free: NiHPRO® offers a clean, allergen-free protein alternative with no lactose, eliminating common digestive issues like bloating and discomfort.
✅ Advanced Hydrolysis for Rapid Absorption: Using precision hydrolysis techniques, NiHPRO® delivers fast-digesting peptides, making nutrients rapidly available to your muscles when they need them most.
✅ Unparalleled Taste & Mixability: Our innovation doesn’t sacrifice enjoyment. NiHPRO® has a smooth, dairy-like texture with superior solubility—no grittiness, no off-flavors.
At NiHTEK®, we’re not just creating another protein; we’re crafting the future of nutrition—Forged by Nature, Backed by Science. We move beyond “you are what you eat” and embrace the truth: “You are what your body can digest.”
🗣️ NiHPRO® isn’t just another protein—it’s the next evolution in functional nutrition.
⚡ NiHTEK® is rewriting the rules of sports nutrition—backed by science, built for performance.
– Drew Campbell, President & Co-Founder, NiHTEK®
