Word from the President & Co-Founder, Drew Campbell, CISSN
Last week at Expo West, the energy at our NiHTEK® booth was simply electric. We were non-stop from the moment the doors opened, welcoming thousands of attendees who came to experience the future of protein and sports nutrition. It wasn’t just another trade show—it was a statement. This statement states that innovation, science, and performance-driven nutrition are evolving faster than ever, and NiHTEK® is leading the way.
One of the biggest highlights? The NiHPRO® Protein Challenge. Watching the sheer shock on people’s faces after tasting Hydrolyzed NiHPRO® was priceless—the same reaction repeatedly: #NoWayItsNotWhey. We set out to change perceptions of alternative protein, and Expo West proved that we’ve done just that. NiHPRO® isn’t just an option—it’s the superior choice.
We also soft-launched two game-changing innovations that are already making waves in the industry:
🔹 NiHPRO-Bev® – The same ultra-pure NiHPRO® protein, but specifically designed for beverage brands and manufacturers. With 100% stability in solution and low pH for extended shelf life, it’s the next evolution of protein beverages.
🔹 KARBFiX® – The world’s first “Superior Clear Energy” designed from the ground up for sports performance. Unlike traditional carbohydrate-based energy solutions—many initially designed for beauty and skincare applications—KARBFiX® was engineered to fuel athletes with sustained, powerful energy. Highly Branched Chain Cyclic Dextrin delivers clean, efficient fuel without the crash.
Expo West wasn’t just about showcasing our products; it was about connecting with the people who shape the industry—top brands, manufacturers, formulators, and retailers who recognize that performance nutrition’s future is being built here at NiHTEK®.
And we’re not slowing down. In the coming months, we’ll be launching even more cutting-edge innovations—new ingredient solutions designed to redefine sports and active nutrition as we know it.
🚀 What’s next? You’ll see me and the rest of the NiHTEK® team at:
📍 FIBO Cologne | April 10th – 13th
📍 Vitafoods Barcelona | May 20th – 22nd
We can’t wait to connect with you, share our latest innovations, and continue pushing the boundaries of functional nutrition.
A huge thank you to everyone who stopped by our booth, engaged with our team, and experienced the future of performance nutrition firsthand. This is just the beginning.
Drew Campbell, CISSN
President & Co-Founder
NiHTEK® – The Future of Performance Nutrition
