Creating a Truly Sustainable Protein
https://www.youtube.com/watch?v=lzgXKI18Ww4 LinkedIn recently asked me to share my thoughts on sustainability and protein—two subjects close to my heart but often misunderstood. In the race for “sustainable protein,” many brands prioritize hype over substance, neglecting the fundamentals of what truly matters. The reality? Around 95% of sustainable protein or alternative milk ventures fail—often due to neglecting […]
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