Word From The Chairman – Drew Campbell
Greetings from NiHTEK®!
As 2025 comes to a close, it’s incredible to reflect on the tremendous journey NiHTEK® has had. In my role as the Founder and Chairman of NiHTEK®, and with almost 30 years in sports nutrition, I can proudly say we’ve achieved significant milestones in a very short period. But this is just the beginning. The success of NiHTEK® is a testament to the hard work, vision, and the power of high-quality, science-backed nutrition that our team continues to innovate and refine.
In addition to being a certified sports nutritionist (CISSN), I have had the honor of building one of the most influential education platforms in the industry, the Global Performance Nutrition Institute (GPNi®). Over the years, I’ve worked alongside some of the most brilliant minds in the sports nutrition space. This collaboration, along with my passion for performance nutrition, has shaped the very foundation of NiHTEK® and the success of NiHPRO®, our flagship hydrolysed protein isolate.
2025: A Year of Momentum and Success
2025 has been a hectic and successful year for NiHTEK®. Our team has been on the move, showcasing NiHPRO® at some of the world’s largest and most influential trade shows. From Expo West in March in Anaheim, USA, to FIBO in April in Cologne, Germany, VitaFoods in May in Barcelona, Spain, and Sportec in August in Tokyo, Japan, the response has been overwhelmingly positive. Each of these events has allowed us to connect with new partners and customers, expanding our global reach. But perhaps one of the most exciting parts of the year has been the NiHPRO® Protein Challenges, where we’ve engaged with athletes and fitness enthusiasts to showcase the superior performance and taste of NiHPRO®. This year has truly marked a turning point for NiHTEK® as we continue to build a worldwide presence and establish NiHPRO® as the protein of choice for those seeking premium, allergen-free nutrition.
The NiHPRO® Family: A Year of Innovation
One of the most exciting developments this year has been the launch of NiHPRO® across multiple product formats, now known as the NiHPRO®Family. The year has been filled with groundbreaking launches, and it’s clear that NiHPRO® is quickly becoming the protein of choice for athletes, health enthusiasts, and brands across the globe.
NiHPRO®Core, our high-purity hydrolyzed protein isolate, has always been the backbone of our product range. This year, we’ve expanded the family significantly, adding two major innovations to the line: NiHPRO®Bev and NiHPRO®Puffs.
- NiHPRO®Bev– Our ready-to-drink (RTD) solution has brought NiHPRO® to an entirely new segment. With its smooth texture, superior digestibility, and high amino acid profile, NiHPRO®Bev is becoming a go-to choice for on-the-go nutrition. Whether for athletes or health-conscious consumers, this product is set to make waves.
- NiHPRO®Puffs– This product has quickly gained popularity as a high-protein, low-carb snack that’s allergen-free and incredibly delicious. The clean flavor and crisp texture make it a perfect snack for anyone looking to enhance their protein intake without compromising on taste. Whether as a standalone snack or incorporated into protein bars, breakfast cereals, or other formulations, NiHPRO®Puffs has been a game-changer.
With these two new products, NiHPRO®Bev and NiHPRO®Puffs, we now have a complete, versatile portfolio that’s changing the way consumers think about protein. Together with NiHPRO®Core, the NiHPRO®Family has become a cornerstone of the performance nutrition space.
The Launch of NiHPRO®Core 2.0: Global Reception and Growth
In July 2025, we launched the highly anticipated NiHPRO®Core 2.0, a refined version of our original formula that debuted in November 2024. After extensive research and upgrades, NiHPRO®Core 2.0 has been winning hearts, minds, and, most importantly, taste buds across the globe. With improved solubility, texture, and an even cleaner flavor profile, NiHPRO®Core 2.0 has already garnered significant attention and has led to new partnerships with brands that have been excited by the improvements we’ve made since our initial 1.0 launch.
The global reception of NiHPRO®Core 2.0 has been nothing short of phenomenal, and I’m thrilled to see the continued success and adoption of this product. The improvements we’ve made have set the stage for even more growth and adoption in the coming months, with new brands signing on and integrating NiHPRO®Core 2.0 into their product lines.
KARBFiX®: The Future of Energy & Hydration
We’re also incredibly excited about KARBFiX®, our new Energy & Hydration FIX, which has already garnered significant attention. With KARBFiX®, we’ve taken Highly Branched Cyclic Dextrin (HBCD) — a leading carbohydrate source for energy and hydration — and created a more purified, efficient form. This version of HBCD provides faster uptake, improved digestion, and less bloating than conventional products. This makes KARBFiX® ideal for athletes and anyone seeking sustained energy during exercise or throughout the day.
We’ve received almost daily requests for samples, and the anticipation surrounding KARBFiX® has been palpable. It’s clear that the market is hungry for a cleaner, more effective form of energy and hydration, and we’re confident KARBFiX® will meet this demand.
For those interested in learning more or requesting samples, we encourage you to reach out via info@nihtek.com or visit our Contact Us page. We’re eager to share more information and support you in your journey toward superior energy and hydration.
Global Expansion and Brand Partnerships
Our success in launching these groundbreaking products has been echoed by the incredible growth of our brand partnerships worldwide. NiHPRO® has become the protein of choice for a variety of performance brands across different regions. Some of the many global brands that have launched NiHPRO®-powered products in 2025 include:
- International Protein(Australia) – NiHPRO® Hydrolysed Protein Isolate
- Day1Performance(Australia) – ISOLATE, Powered by NiHPRO®
- Nutritech(Belgium) – NiHPRO® Isolate
- GenePRO(USA) – GenePRO Isolate NiHPRO®
- FITFiX®(Canada) – PROFiX® Hydrolyzed NiHPRO® Isolate
- CleverPRO®(Japan) – NiHPRO® Maximus
- NUTRITECH®(South Africa) – NiHPRO® Protein Isolate
- MyWellness®(South Africa) – NiHPRO® Gourmet Protein Isolate
- StromSports®(UK and global) – NiHPRO® Hydrolyzed Protein Isolate
These partnerships reflect the increasing global demand for high-quality, allergen-free, and easily digestible protein. With more licenses and pre-launch activities set for Q1 2026, NiHPRO® is continuing to establish itself as a leader in the performance nutrition space.
Upcoming Trade Shows & Opportunities
Strategic global partnerships and trade show successes have defined NiHTEK’s journey in 2025. Here’s a quick look at the upcoming events where we’ll be showcasing our products:
- Supply Side West Global: October 26th – 28th, Las Vegas, USA
- Food Ingredients Europe: December 2nd – 4th, Paris, France
These events provide crucial opportunities for us to expand our global network and engage with potential partners and customers. If you’re attending any of these shows, be sure to stop by and experience the power of NiHPRO® in person.
Looking Ahead: The Future of NiHTEK®
The momentum we’ve built in 2025 has been truly inspiring, but as I look ahead, I’m even more excited for the future. The response to NiHPRO® and KARBFiX® has been overwhelming, and we are poised to continue growing and innovating. As we expand our product offerings, strengthen global partnerships, and introduce more groundbreaking solutions, NiHTEK® will remain at the forefront of the performance nutrition revolution.
We’re not just creating products; we’re creating a movement. We’re challenging the status quo and delivering solutions that meet the needs of athletes, health enthusiasts, and anyone looking for cleaner, more effective nutrition. Together, we’re changing the way people think about protein, energy, and hydration.
I want to thank each of you for being part of this exciting journey. Whether you’re a customer, a partner, or part of the NiHTEK® team, your support is what drives us to continue pushing the boundaries of innovation and excellence. The best is yet to come.
Drew Campbell, CISSN
Founder & Chairman
NiHTEK®, The NiHPRO® Family
Certified Sports Nutritionist (CISSN)
Founder, Global Performance Nutrition Institute (GPNi®)
Featured Brands Powered by NiHPRO®:
🇦🇺 Australia
- International Protein– NiHPRO® Hydrolysed Protein Isolate
https://www.international-protein.com/product/nihpro-hydrolysed-protein-isolate/ - Day1Performance– ISOLATE Powered by NiHPRO®
https://www.day1performance.com.au/
🇧🇪 Belgium
- Nutritech– NiHPRO® Isolate
https://nutritechnology.com/products/nihpro
🇺🇸 United States
- GenePRO– NiHPRO® Isolate
https://worldsbestprotein.com/
🇨🇦 Canada
- FITFiX®– PROFiX® Hydrolyzed NiHPRO® Isolate
https://fitfixglobal.com/
🇯🇵 Japan
- CleverPRO®– NiHPRO® Maximus
https://cleverpro.jp/
🇿🇦 South Africa
- NUTRITECH®– NiHPRO® Protein Isolate
https://www.nutritechfit.com/ - MyWellness®– NiHPRO® Gourmet Protein Isolate
https://www.my-wellness.co.za/
🇬🇧 United Kingdom
- StromSports®– NiHPRO® Hydrolyzed Protein Isolate
https://www.stromsports.com/
Upcoming Trade Shows:
- Supply Side West Global: October 26th – 28th, Las Vegas, USA
- Food Ingredients Europe: December 2nd – 4th, Paris, France
For more information or to request samples, please email info@nihtek.com or visit our Contact Us page.
