Author name: Dora Campbell

By Drew Campbell, CISSN — President & Co-Founder, NiHTEK® A New Vision for Global Nutrition The future of nutrition won’t be built by companies repeating what already exists. It will be defined by those willing to challenge the industry, rethink everything, and reimagine how the world experiences performance, health, and functional foods. NiHTEK® was created for […]

Word From The Chairman – Drew Campbell Greetings from NiHTEK®! As 2025 comes to a close, it’s incredible to reflect on the tremendous journey NiHTEK® has had. In my role as the Founder and Chairman of NiHTEK®, and with almost 30 years in sports nutrition, I can proudly say we’ve achieved significant milestones in a very

“Here’s to the crazy ones” … and to the new category we built for EveryBODY™ 🚨 In 2020, I stood at a fork in the road. One direction was paved, profitable, and familiar: scaling the Global Performance Nutrition Institute (GPNi®), the online education company I had founded years earlier. The tailwinds were strong; demand for world-class

The Myth of Overnight Success People often see the finished result of the innovative branded ingredient and assume it happened quickly.A launch at a trade show. A new formulation on the shelf. A branded protein ingredient that has suddenly become everyone’s talk.But behind every so-called “overnight success” is usually a decade — sometimes decades — of

The Reality: Both Sides Have the Same Problems For decades, the protein industry has been locked in a debate: Dairy loyalists on one side.Plant advocates on the other. Each side convinced they have the answer. Each side insisting the consumer must choose. But here’s the truth: both sides suffer from the same problems. Whey protein isolate (WPI) —