January 6, 2025

https://www.youtube.com/watch?v=lzgXKI18Ww4 LinkedIn recently asked me to share my thoughts on sustainability and protein—two subjects close to my heart but often misunderstood. In the race for “sustainable protein,” many brands prioritize hype over substance, neglecting the fundamentals of what truly matters. The reality? Around 95% of sustainable protein or alternative milk ventures fail—often due to neglecting […]

Editorial by Dr. Seiji Aoyagi Chief Science Officer, NiHTEK® Chief Science Officer at NiHTEK® 35+ years in sports & clinical nutrition (Japan) Leads NiHPRO®Family (Core, Bev, Puffs) & KARBFiX® science Guides APH™ & MPi™ technology programs University/hospital collaborations on human studies Champion of third-party validation (Informed-Choice®, Informed-Protein®) Principal scientific spokesperson for “Protein For EveryBODY™” Amino