January 6, 2025

https://www.youtube.com/watch?v=lzgXKI18Ww4 LinkedIn recently asked me to share my thoughts on sustainability and protein—two subjects close to my heart but often misunderstood. In the race for “sustainable protein,” many brands prioritize hype over substance, neglecting the fundamentals of what truly matters. The reality? Around 95% of sustainable protein or alternative milk ventures fail—often due to neglecting […]

Editorial by Dr. Seiji Aoyagi NiHTEK’s Chief Science Officer (CSO) Leading PhD, most famous and respected PhD in sports nutrition research and science in Japan. Chief Science Officer (CSO) for DNS, Japanese largest Sports Nutrition manufacture and brand. Will help lead University studies in Japan and the leading spokesman to the Japanese market for NiHTEK®.