Supply Side West in Vegas! 🚀
What an incredible tradeshow it was at the NiHTEK® booth! We officially launched Hydrolyzed NiHPRO™ Protein Isolate, and “busy” doesn’t even describe it. Our booth was non-stop with visitors, and countless industry pros took the NiHPRO™ Protein Challenge. The unanimous reaction? One phrase echoed through the day: #NoWayItsNotWhey.
From top American and Canadian brand owners to global contract manufacturers and R&D formulators, everyone was amazed by NiHPRO’s flavor, unbeatable amino acid scores, high DIAAS, and protein purity.
We’re deeply grateful to the sports nutrition and protein experts who stopped by to share their honest feedback. Developing this new category—our “3rd Category of Protein”—has been a journey nearly 5 years in the making. We’re on a mission to create the #ProteinForEveryBODY, using our breakthrough Molecular Protein Infusion (MPi™) technology to deliver purity and innovation like never before.
NiHPRO™ isn’t just another vegan or dairy protein. It’s a truly unique blend that’s compatible with both. We recognize the strengths of whey and dairy proteins, but with prices soaring and the world’s growing need for allergen- and lactose-friendly alternatives, it’s time for a protein that serves everyone.
Our commitment? To disrupt the protein industry and lead a paradigm shift. 🌍
