Word from the President – Drew Campbell, CISSN
President & Co-Founder, NiHTEK®
Five years ago, NiHTEK® was nothing more than a bold idea—a belief that human health and performance deserved something better. The protein industry was stuck in a cycle of compromise, forcing consumers to choose between taste, digestibility, and performance. We knew there had to be a better way. Today, that idea is no longer just a vision—it’s a global reality. What began as a mission to create the world’s first Protein For EveryBODY™ has evolved into a revolutionary new standard in nutrition.
With our flagship branded ingredient, NiHPRO®, now being adopted by leading brands across every major continent—including upcoming launches in America, Canada, Australia, Japan, South Africa, Mexico, Brazil, and Thailand—we stand on the brink of permanently transforming the future of protein.
At NiHTEK®, we don’t follow trends—we create them. More importantly, we redefine entire categories. From day one, our mission was to solve the biggest challenges in protein science and deliver innovations the world had never seen before. Today, that mission is thriving as NiHPRO® proudly leads the market as the world’s 3rd Category of Protein.
A New Era of Protein: Inclusive. Advanced. Uncompromised.
For decades, consumers were forced to make an impossible choice. Dairy proteins offered excellent amino acid profiles but came with digestive discomfort, allergens, and environmental concerns. Plant proteins promised a more inclusive option but fell short in taste, texture, and nutritional completeness.
We asked a simple but disruptive question:
Why can’t a protein offer the best of both worlds—without compromise?
That question became the catalyst for NiHPRO®, a groundbreaking protein that is:
- 100% Dairy-Free Yet Dairy-Like in Taste, Texture, and Performance
- Vegan and Allergen Friendly
- Lactose-Free, Sugar-Free, and Non-GMO
- Clinically Tested and Certified FODMAP Friendly
The foundation of NiHPRO®’s superiority lies in our proprietary Advanced Precision Hydrolysis™ (APH™) and Molecular Protein Infusion™ (MPi™) technologies. These advanced processes ensure that every particle of NiHPRO® delivers unmatched purity, complete amino acid availability, rapid absorption, and a smooth, delicious sensory experience that no other alternative protein can match.
This is not another plant protein. This is not a dairy protein.
This is the world’s first truly inclusive, performance-driven Protein For EveryBODY™.
From a Simple Vision to Global Impact
Our journey has been nothing short of remarkable. It has taken years of relentless research, significant investment, and an unwavering belief in what’s possible. Our team of world-class PhDs and scientists worked tirelessly alongside leading global manufacturers to perfect a protein solution that doesn’t just meet expectations—it exceeds them at every level.
And now, the world is taking notice.
Major nutrition brands across North America, Europe, Asia, the Middle East, Australia, South Africa, Mexico, Brazil, Canada, and Thailand are preparing to launch new products powered by NiHPRO® in the coming months. These are brands that have historically relied on commodity dairy or struggled with plant proteins that fell short on flavor and functionality. With NiHPRO®, they finally have access to a solution that offers superior nutrition, outstanding taste, and complete inclusivity—all in one branded ingredient.
This is more than a milestone for NiHTEK®. This is the start of a new chapter for the entire protein industry.
Innovation That Goes Deeper—And Delivers More
At NiHTEK®, we believe that innovation must have purpose. We don’t create new ingredients for the sake of novelty; we create them to solve real-world problems for real people. Our innovations come from asking the hard questions others avoid and putting in the years of research it takes to answer them.
We have gone deeper than anyone else to solve the challenges that have plagued the protein industry for decades. From exploring how Advanced Precision Hydrolysis™ (APH™) unlocks full bioavailability without bitterness, to developing advanced purification techniques that remove allergens, lactose, and anti-nutritional factors, every step of our process is focused on delivering a protein experience that feels effortless and performs exceptionally.
This relentless pursuit of better solutions is what has positioned NiHTEK® as a true pioneer in functional nutrition. And we’re just getting started.
What’s Next: Global Premieres at VitaFoods Barcelona
As we head into next week’s VitaFoods Expo in Barcelona—one of the most influential events in global health and nutrition—we’re proud to introduce the next wave of NiHTEK® innovations:
- NiHPRO®Bev – Specifically engineered for Ready-to-Drink (RTD) applications, NiHPRO® Bev is a game-changer for beverage manufacturers. With complete in-solution stability, crystal-clear clarity, and a smooth, dairy-like mouthfeel, it’s the ultimate protein solution for high-protein functional drinks.
- New Functional Branded Ingredients – Developed by our global team of PhDs and advanced manufacturing partners, these new offerings focus on energy, recovery, hydration, and metabolic health. After years of rigorous development, we’re excited to finally introduce these innovations to the world and educate the market on their transformative benefits.
If you’re attending VitaFoods, we invite you to visit our booth to experience firsthand the science, performance, and future of NiHTEK’s ingredient portfolio.
For meeting requests and more information, contact us directly at info@nihtek.com or visit www.nihtek.com to learn more and secure an appointment.
The Future of Protein Has Arrived—And This Is Just the Beginning
Looking back over the past five years, I’m filled with pride. Not just for what we’ve built, but for the belief and dedication of the people who helped make it possible. From our research teams to our manufacturing partners, and from the visionary brands adopting our solutions to the consumers who will finally have access to a better, more inclusive protein—we thank you.
NiHTEK® was created to change the world. And today, we can proudly say that we’re doing exactly that.
The next chapter is here, and the best is yet to come.
Drew Campbell, CISSN
President & Co-Founder, NiHTEK®
