Manufacturing Something Is Far More Difficult Than Design🏭 A quote recently by Elon Musk on the Joe Rogan Experience (JRE) podcast 🎙️ regarding the complexities of manufacturing compared to design. “Manufacturing is between 100 and 1,000 times harder than design,” said Elon Musk. 💡 I cannot agree more with premium protein manufacturing as well. Something “designed in the lab” and transferring that technology, based on an all-natural process, is not easy. 🌿 In the lab, we can manufacture around 100 grams for each run. In a pilot plant, we manufacture around 20 kilograms.
The very minimum we can do for the full-scale factory is 250 kilograms. The size and scale of the equipment, as well as the subtle differences and steps, make it more complex. ⚙️ We cannot afford errors or mistakes like Tesla and SpaceX creating premium cars and rockets. 🚀 Commodity-based proteins have a margin of error, say 50%. If they make a small mistake, it’s fine, and they can still sell it. With our Hydrolyzed NiHPRO™ Protein Isolate, a premium branded ingredient protein, we have almost zero margin of error.
The thickness (viscosity), the texture (sandiness and grit), the taste, the smell, the color, the foam, the separation, and the solubility all need to be perfect.👌 Our margin for error is not 50% like commodity proteins, but we only have around 2-3% for our premium quality branded protein ingredient.💯 Watch more
