It’s All Good Launches “Protein Powder” in South Africa – Powered by NiHPRO®

South Africa’s It’s All Good Supplements has launched Protein Powder, a clean, performance-focused formula designed for people who want daily protein without common dairy-related drawbacks. Each scoop delivers 25g protein using Hydrolysed NiHPRO® Protein Isolate, positioned as easy to mix and “easy on your gut,” with the brand tagline: “Smooth. Simple. Seriously Good.”

Buy Direct Here:-  It’s All Good Protein Powder 

About It’s All Good Supplements

It’s All Good Supplements is a South African brand founded by Holly, built around label transparency and a “no unnecessary ingredients” philosophy. On its site, the brand notes its products are made by a pharmaceutical manufacturing company in South Africa that complies with cGMP requirements and is Informed Sport certified.

What’s Inside (and Why It Matters)

At a glance, Protein Powder is built around reducing the typical trade-offs chalky texture, heavy digestion, and ingredient “noise” while still aiming for strong protein quality. On-label highlights include:

  • 25g protein per scoop from hydrolysed NiHPRO® pea & rice isolate
  • PDCAAS 1.00 and DIAAS 1.16 (protein quality metrics)
  • “Smooth, creamy texture (almost like dairy)” while being lactose-free and free from major allergens, GMOs, and sugar (as stated on the product page)
  • A clean-label approach: no fillers, no seed oils, and no artificial flavours or sweeteners
  • Flavours: Vanilla, Chocolate Malt, and Unflavoured

Watch Here:- This South African Protein Is Changing the Game! | NiHPRO® x It’s All Good

A Quick Science Explainer: What “Hydrolysed” Means

“Hydrolysed” protein simply means it has been partially broken down into smaller peptides. In practical terms, hydrolysis is often used to support:

  • Easier digestion for some people
  • Smoother texture and drinkability
  • Faster availability of amino acids (depending on the protein and formula)

NiHTEK® describes NiHPRO® as being produced through precision hydrolysis and its Molecular Protein Infusion™ (MPi™) approach, engineered for improved solubility, sensory performance, and digestibility outcomes.

Protein Quality, Verified: PDCAAS vs DIAAS

Most consumers see “grams of protein” and assume all proteins are equal. But protein quality depends on whether the protein provides essential amino acids in forms the body can digest and use.

Two common scoring systems are:

  • PDCAAS: a long-standing method used in nutrition evaluation
  • DIAAS: a newer approach recommended by an FAO expert consultation as a more advanced way to assess protein quality

NiHTEK® reports Hydrolyzed NiHPRO® Protein Isolate at PDCAAS 1.00 and DIAAS 1.16, and notes the DIAAS determination was made by a third party using a standardized non-animal in vitro digestion model (INFOGEST) in collaboration with Spain’s Food Proteins CSIC.
It’s All Good highlights the same scores (PDCAAS 1.00, DIAAS 1.16) on its product page as part of its “usable protein” positioning.

Why It’s All Good Chose NiHPRO®

It’s All Good was founded on a simple philosophy: make supplements you can feel good about  ingredients, taste, texture, and standards.

Founder & CEO Holly describes the motivation clearly: she wanted high-quality supplements for an active lifestyle, but kept running into a “taste/texture vs ingredients” dilemma and eventually decided “life is too short to compromise.” 

For Protein Powder, that “no compromise” idea shows up in three ways:

  1. Clean-label formulation without the usual “extras”
    The product emphasizes no fillers, no seed oils, and no artificial flavours or sweeteners.

  2. Performance outcomes that can be explained (not just hyped)
    Beyond the 25g protein per scoop, the formula highlights 2.6g leucine per serving and protein quality scoring (PDCAAS/DIAAS).

  3. A modern approach to digestion and everyday use
    The product is positioned as easy to mix, easy to enjoy, and designed to avoid “whey-related bloating”  while remaining dairy-free and allergen-friendly in its messaging.

How to Use (Simple, Everyday Options)

The brand recommends flexible, routine-friendly use:

  • Mix 1 scoop with 250–300ml water and shake
  • Add to a smoothie, oats, or yoghurt 

The easier the habit, the more consistent the protein intake whether your goal is training recovery, daily nutrition, or simply getting more high-quality protein into your routine.

Where to Buy (South Africa)

Protein Powder is available via the official It’s All Good online store:

Buy Here:-  It’s All Good Protein Powder 

To keep up with the latest from It’s All Good Supplements, follow them on Instagram: It’s All Good | Supplements (@itsallgoodsupplements)

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