Press

Protein is no longer just a sports nutrition category. It’s quickly becoming a daily baseline for modern nutrition especially as weight management, metabolic health, and appetite control remain at the center of consumer priorities and that’s where the category runs into a hard truth: People don’t quit protein products because they don’t believe in protein. […]

The protein category has a trust problem and it’s not about protein content anymore. It’s about what consumers worry might be along for the ride: heavy metals like lead, cadmium, and arsenic. As high-protein products become daily habits, “tiny risks” feel bigger. And when consumers rely on powders, bars, and ready-to-mix formulas every single day,

Carbohydrates are having a quiet comeback. Not the old-school “bulking” carb story. The new narrative is about tolerance, clarity, and performance usability especially for endurance athletes, hybrid training, and anyone who wants clean energy without gut drama. That’s exactly the lane KARBFiX® is built for the Hydration & Energy FiX™ concept clean performance carbohydrates designed

If you manufacture, formulate, or simply rely on protein every day, you’ve likely felt it: prices are up, availability can be unpredictable, and consumers are demanding products that are easier to tolerate especially as GLP-1 medications reshape nutrition habits. Industry perspective (quoted) “About a year ago, whey protein prices were half or even less than

Protein snacks are everywhere. But most of them have the same problem: they’re either “nutrition-first” and taste like it… or “taste-first” and the macros are doing gymnastics. NiHTEK®’s NiHPRO®Puffs take a different route: a snack format engineered for performance nutrition, not just satiety. And if you want the single most interesting nutritional lever inside that

There’s a reason athletes, coaches, and performance-minded consumers keep coming back to one amino acid: leucine. Not because it’s trendy, but because it behaves like a biological “on switch.” When enough leucine enters the bloodstream after a meal, it triggers the signaling pathway that tells the body, “Build and repair muscle now.” In practical terms,

As we step into 2026, I want to personally thank every one of our global partners, customers, formulators, innovators, and supporters who helped shape another breakthrough year for NiHTEK®. This past year was defined by innovation, global expansion, scientific advancement, and an unprecedented rise in demand for premium, branded functional ingredients. But perhaps the most

If there is one thing I’ve learned in more than 30 years in sports nutrition, innovation, and performance science, it is this: True innovation doesn’t happen in isolation.  It comes from decades of experience, global immersion, scientific collaboration, and a network of the world’s brightest minds. NiHTEK® was not born from a laboratory alone. It

By Drew Campbell, Founder & Chairman, NiHTEK® At the end of each year, it’s natural to reflect not only on results but on purpose. Our recent NiHTEK® Annual Meeting and Christmas Gathering was one of those moments. It wasn’t just a celebration. It was a moment of alignment a chance to step back and recognise

When people talk about protein, the same question comes up again and again: “Which protein is better?”“Is whey isolate better than a dairy-free protein?”“Should I switch to a new protein powder?” The honest answer is simple: It’s the wrong question. The real question isn’t which protein is universally best, but which protein is best for