As we approach 2026, I’d like to spread the message of joy and energy for everyone who is connected with NiHTEK® our partners formulators, PhDs investors, customers and brand collaborators from around the world.
If 2025 was the year in which NiHTEK® proved its worth as the world’s most innovative engine for functional and performance nutritional supplements…
2026 will be the year that we take this innovation to the world.
Our science, our technology, our collaborations as well as our staff have risen to a new level. The world is ready to see the future that NiHTEK® is creating.
This is your insider review of what’s in store and how this year is the most transformational year in the history of our company.
NiHTEK® built to be innovative, driven by Science
NiHTEK® started with an easy idea:
to engineer new functional ingredients for nutrition by utilizing science, technology and precision, not fashions and imitation.
Today, our trademarked ingredient NiHPRO®Core 2.0, NiHPRO®Bev, NiHPRO®Puffs, and KARBFiX® are used by major brands across:
- Sports nutrition
- Medical nutrition
- Functional beverages
- High-protein snacking
- Gut health and wellness
- Performance foods
Our technologies APH™ Hydrolysis, MPi™ Molecular Protein Infusion, next-generation engineering of clean carbohydrates have placed NiHTEK® in a category of its own.
Our greatest strength lies in the scientific method.
We work daily with:
- Ph.D.s and PhDs in Protein Chemistry and research in carbohydrate science
- ISSN researchers
- Clinical nutrition experts
- Global R&D labs
- Sensory specialists
- Team of formulation experts formed by teams of formulation experts North America, Europe, Japan & SEA
NiHTEK® isn’t an additional ingredient supplier
We are the engine of science in the future’s most successful nutrition brands. **
In 2026, this engine will be a global one.
Our Biggest Global Expansion Yet - NiHTEK® 2026 Expo & Conference Tour
In the coming year NiHTEK® has been invited to more conferences, expos as well as scientific conferences than ever before, including events where our PhDs as well as I will be presenting on the stage.
Here’s our updated 2026 tour around the world:
Feb 2026 India Nutrition Expo
The first major Indian event. India is rapidly becoming one of the fastest growing food markets.
April 2026 Natural Products Expo West (Anaheim, USA)
A premier U.S. event where we will display our latest NiHPRO® system, KARBFiX® hydration technologies and brand new flavor innovation.
The month of April is 2026. FIBO (Cologne, Germany)
May 2026 Vitafoods Europe (Geneva, Switzerland)
A major exhibition for clinical nutrition, functional food as well as formula science. NiHTEK® will demonstrate the latest RTD solutions snacks, snack applications, as well as formulations for clinical use using NiHPRO®Family and KARBFiX®.
June 2026 ISSN Annual Conference (USA)
One of the most significant scientific occasions of the year.
When you sign up for ISSN NiHTEK® is:
- Work with the most renowned researchers in sports nutrition
- Hydrolysis and digestibility breakthroughs of the present
- Link NiHPRO® science to performance outcomes
- To further enhance our credibility as a scientist
The partnership between ISSN and its founder, and NiHTEK® guarantees deep collaboration with some of the world’s most respected research in performance nutrition.
Juni 2026 FiA Shanghai
A key Asia-Pacific stage in which NiHTEK® is continuing to grow across China and SEA markets.
July 2026, SPORTEC Tokyo, Japan
August 2026 Brazil LATAM Tour
Sept. 2026 Dubai Muscle Show (Middle East)
The official event of our expansion into Middle East. Middle East.
Dubai is rapidly becoming the world’s leading centre for:
- Performance nutrition
- Functional health
- Innovation in sports training
- Elite athlete preparation
NiHTEK® will be prominently featured at the Dubai Muscle Show with Drew Campbell and NiHTEK® PhDs attending speaker sessions along with scientific discussions, as well as innovative exhibitions.
The Middle East will be a important location in the development of NiHPRO® and KARBFiX® growth in 2026.
September 2026 Vitafoods Asia (Bangkok)
Oct. 2026 SupplySide West (Las Vegas, USA)
December 2026 - FiE Europe
Why brands are switching to NiHPRO® Faster Than Before
2025 was a powerful year:
NiHPRO® has the potential of transforming into the next standard protein platform in the world.
Brands are shifting their names because of three reasons:
Unbeatable Sensory and Digestibility
NiHPRO® achieves:
- Dairy-like mouthfeel
- Smooth, fresh flavor
- Near-zero bitterness
- Hydrolyzed digestibility
- Elite-level mixability
It’s the purest tasting non-dairy protein formulators have worked with.
Global Pricing Advantage
The price of whey continues to rise:
- WPC-80 $15/kg
- WPI-90 $25/kg
- The rate of growth will continue to increase until 2026.
NiHPRO® currently competes at or lower than the price of premium whey, while also outperforming Whey’s flavor, sensory the profile of allergens, taste, and digestibility.
Brands shared with us on each expo:
“NiHPRO® surpasses Whey and its pricing allows you to make a quick decision.”
Category-Creating Versatility
NiHPRO® operates across:
- Powders
- RTDs
- Snacks that are functional
- Cereal clusters of cereal
- Bars
- High-protein bites
- Medical nutrition
- Medical drinks
None of the protein platforms on the market can offer this kind of combination of performance plus cost + sensory and flexibility.
KARBFiX® Redefining Carbohydrates that are Clean in 2026
KARBFiX® has been a worldwide superstar in 2025 and in 2026, it will be a distinct category.
KARBFiX® is:
- Ultra-soluble
- Taste clean and fresh
- Allergen-free
- Gut-friendly
- Stable in hot and cold applications
- Ideal for hydration, intra-workout ideal for metabolic and clinical nutrition
Brands are adopting it more quickly than any other carbohydrate breakthrough we’ve seen over the past decade.
Innovation will define 2026.
In the background, NiHTEK® continues advancing:
- Next-generation pathways for hydrolysis
- Sensor optimization systems for sensory optimization
- APH(tm) 2.0 study
- Frameworks for formulations of medical and clinical use
- FODMAP Innovative and friendly
- Clean performance nutrition technology
- Numerous new ingredients with brand names that will be available in the future
We don’t adhere to the trends of the industry.
we design the foundation for what industry will do the next.
A Final Message from the founder
2025 was a remarkable year.
2026 will be a transformative year.
To all our scientists, partners clients, innovators and our friends:
Thank you.
Your faith of NiHTEK®, your cooperation and your input have helped shape everything we’ve built and the products we’re about start.
In the coming year, NiHTEK® is a globally recognized leader in functional and performance nutrition.
Our science will be heard on the world stage.
These ingredients are the foundation for the next generation of products.
Our innovative approach will set new standards.
I’m honored to be a part of this journey with you.
– Drew Campbell, CISSN
Founder & Chairman, NiHTEK®
Founder & Chairman, GPNi®
Certified Sports Nutritionist (CISSN)
The Global Leader of Sports Nutrition for 30+ years
