Vegas Protein Challenge: Jim McMahon

Celebrating a Legend in Sports Nutrition

We were honored to welcome Jim McMahon, a true icon in the sports nutrition industry, to the NiHPRO^® Protein Challenge! 🙌

With over 30 years of experience, Jim has been a driving force behind some of the world’s most successful sports nutrition brands, selling in more than 100 countries.

🔸 Mutant – A favorite for athletes worldwide 🏋️‍♂️

🔸 PVL – Pure Vita Labs – Premium sports nutrition solutions ✨

🔸 Whey Gourmet – Delicious, high-quality protein 🥛

🔸 North Coast Naturals – Clean, natural nutrition 🌱

Known for creating top-tier products paired with unforgettable branding, Jim has also collaborated with some of the world’s strongest athletes, leaving a lasting mark on the industry. 💪

🎯 It was a privilege to have Jim join the NiHPRO^® Protein Challenge and share his insights. His expertise and passion for innovation continue to inspire how we approach protein quality and taste.

💡 About Fit Foods

Fit Foods, where Jim has played a pivotal role, is a global leader in:

🔹 Research, development, and manufacturing

🔹 Distribution of premium nutritional supplements 🌎

With an NHP-licensed, certified organic facility, Fit Foods manufactures its own legendary brands:

✨ Mutant, PVL, Whey Gourmet, and North Coast Naturals ✨

🙏 Thank you, Jim McMahon, and everyone who visited the NiHTEK^® booth at the NiHPRO^® Protein Challenge. Your contributions inspire us to keep innovating for a healthier, stronger future! 💪

👉 Follow Jim for more inspiration: