Word From the President
Drew John Campbell – Certified Sports Nutritionist (CISSN)
At NiHTEK, we are proud of the revolutionary innovation of Hydrolyzed NiHPRO® Protein Isolate. However, understanding its unique properties and formulation requirements is essential for achieving optimal results and delivering the exceptional performance and flavors this protein can produce.
Not a Dairy or Vegan Protein
NiHPRO® is neither a dairy protein nor a vegan protein, but it is dairy- and vegan-friendly. It is 100% lactose-free and free from GMOs and the world’s top 24 food allergens. This innovative protein ingredient was developed over five years using our proprietary Molecular Protein Infusion (MPi™) technology. As a result, it stands apart from standard whey protein isolate (WPI) and traditional vegan protein formulations.
Recipe Guidelines for Success
To ensure the best possible outcomes, NiHPRO® must be treated with care and a tailored approach:
Formulation Insights
- Custom recipes are essential; avoid generic whey protein isolate (WPI) or vegan protein flavor recipes.
- Utilize the recipe guidelines provided by our successful prototypes with world-leading partners.
Flavor Recommendations
- We have a variety of amazing flavors and recipes, both natural and unnatural flavoring, that work specifically with NiHPRO® that we are happy to share with partners.
- Now, we have up to 15 recipes from global partners, brands, and flavor houses.
Flavoring Notes
NiHPRO® has a neutral base that allows for significant flavor versatility. When flavored correctly, many consumers prefer NiHPRO® over traditional dairy proteins. Many thousands of consumers that have tasted NiHPRO® at the now globally renowned NiHPRO® Protein Challenge have touted that NiHPRO® tastes even better, with a better mouthfeel than whey protein brands and nothing at all like any alternative brands they have had prior.
Get in contact with NiHTEK® to learn more and ask for samples.
Critical Considerations
Licensing Agreement
NiHPRO® is not a commodity protein. Its use and marketing are governed by specific licensing agreements to maintain its unique identity and value. This ensures the integrity of the product and its representation in the market.
Market Insights
- Most buyers are dairy brands seeking a more affordable protein alternative to Whey Protein Isolate that tastes, mixes, and performs similarly to whey.
- Vegan brands can work with NiHPRO® but must adopt specific formulation approaches and brand positioning as Protein For EveryBODY, not as a vegan protein brand, but can vegan friendly.
Key Takeaways
- NiHPRO® is a new category of protein that demands a customized formulation approach.
- Incorrect use, such as relying on generic WPI or vegan recipes, will fail to showcase NiHPRO®’s true potential.
- Careful handling and precision are essential to bring out the best in NiHPRO®, delivering a product that stands out in taste, performance, and quality.
Please don’t hesitate to reach out if you have further questions or require assistance with formulation or licensing. Together, let’s ensure that NiHPRO® continues to redefine the protein industry and deliver unparalleled satisfaction to consumers worldwide.
