NiHTEK® is proud to be an official sponsor of the GPNi® × ISSN × FiA “Protein Nutrition Ingredients and Sports Performance Enhancement Conference”, held during the 26th Hi & Fi Asia-China expo. This high-level industry forum brings together leading global experts, researchers, and performance nutrition brands to explore the cutting edge of protein science and supplement innovation.
Protein Nutrition Ingredients & Sports Performance Enhancement Conference
Time: June 24, 2025 (Tuesday), 10:30 AM – 12:00 PM
Location: Hall 4.1, HUB Forum Area – Booth 41L36, NECC, Shanghai, China
Organizer: GPNi® × ISSN × FiA
Official Sponsor: NiHTEK®
As sports science enters the era of precision nutrition, every advancement begins with an obsession for detail.
If you are a professional athlete, fitness enthusiast, nutritionist or coach, food and supplement industry professional, or researcher— On June 24, join a community of forward-thinkers and let science become your training partner!
Not all proteins are equal. Importance of quantity and quality
Drew Campbell, CISSN
President & Co-Founder of NiHTEK®
CEO & Co-Founder of GPNi®
Over 25 years in sports nutrition branding, dairyprotein,end-consumer products, product development, and education.Channels and buyers globally.Drew leads all areas ofinnovation, sales, creation, andmarketing.
Protein is the cornerstone of life, but not all proteins nourish muscles equally. We consume protein for its essential amino acids (EAAs) and nitrogen, but only EAAs are necessary for muscle growth. Therefore, the quality of a protein is essentially assessed based on its amino acid composition. The Digestible Indispensable Amino Acid Score (DIAAS) is currently the most accurate method for measuring protein absorption.
Why does whey protein continue to hold the gold standard position in sports nutrition? How can plant-based proteins achieve enhanced effectiveness through strategic combinations? Perhaps the data will give you the answer.
Drawing on the ISSN’s position on protein, Drew will share how to choose high-quality protein sources, as well as intake strategies and timing recommendations tailored to different types of exercise.
Evidenced Based Sports Supplements: What does the research say?
Dr. Reid Reale, CISSN
Athletic Performance Director of NiHTEK®
UFC Performance Institute Shanghai – Director of Sports Performance Nutrition
A globally renowned expert in sports nutrition and performance enhancement. Dr. Reale is an elite athletic performance specialist and the Performance Nutrition Director for the UFC, His reputation enhances NiHTEK®‘s standing in the sports nutrition industry.
When a supplement label boasts “cutting-edge technology,” how effective is it really? For athletes and active individuals, supplements can be valuable tools for enhancing performance and optimizing recovery. However, the premise of effectiveness and safety must be grounded in scientific evidence. Blindly following supplement trends can lead to hidden risks such as increased metabolic burden and nutritional imbalances.
As professionals, when recommending supplements to athletes, it is critical to ensure the products are safe, permitted in competition, based on physiological rationale, supported by strong scientific evidence, and aligned with the athlete’s lifestyle and overall nutrition plan.
Drawing from the ISSN’s position and classification strategies from other authoritative organizations, Dr. Reid will systematically break down the actual performance-enhancing effects of popular supplements, identify suitable user groups, and provide an evidence-based foundation for informed supplement choices in sports nutrition.
Whether you’re a sports nutritionist, product formulator, academic, investor, or athlete, this is your opportunity to engage with pioneers shaping the future of protein. Come experience the science, meet the minds, and discover how NiHTEK® is redefining global protein standards—one molecule at a time.
Protein Nutrition Ingredients & Sports Performance Enhancement Conference
Time: June 24, 2025 (Tuesday), 10:30 AM – 12:00 PM
Location: Hall 4.1, HUB Forum Area – Booth 41L36, NECC, Shanghai, China
Organizer: GPNi® × ISSN × FiA
Official Sponsor: NiHTEK®
We’re pleased to offer VIP complimentary passes to the GPNi Conference. Register here for your free VIP pass:
Email: edu@thegpni.com
Website: https://thegpni.com/
