By Drew Campbell, President & Co-Founder, NiHTEK®
Are you ready to put your taste buds to the ultimate test? The NiHPRO® Protein Challenge (NPC™) is coming to Expo West 2025, and we want YOU to be part of it! Inspired by the iconic Pepsi Challenge, the NPC™ gives you the opportunity to experience Hydrolyzed NiHPRO® Protein Isolate like never before. See how it stacks up against whey protein isolate—without knowing which is which—and choose for yourself which protein you prefer. We’re confident you’ll be impressed by the superior taste, texture, and performance of NiHPRO®.
What’s the Challenge?
This is a blind taste test where you’ll sample NiHPRO® alongside whey protein isolate-based proteins. You won’t know which is which, but you’ll be asked to tell us which one you prefer. You’ll be surprised by how NiHPRO® stands out with its exceptional taste and mouthfeel!
Why NiHPRO?
- Exceptional Taste: A smooth, rich flavor that sets NiHPRO®
- Better Mouthfeel: It blends seamlessly and feels great on your palate.
- Advanced Formula: Hydrolyzed protein is designed for easy digestion and superior absorption.
- Zero Major Allergens: Free from dairy and soy, and 100% lactose-free.
- High Protein: High protein purity and top-tier PDCAAS-1 and DIAAS 116 scores.
Event Details
- Dates: March 4th – 7th, 2025
- Location: Anaheim Convention Center, Booth 3872
Expo West is the perfect place to discover cutting-edge innovations in health and nutrition—and we’re excited to showcase NiHPRO® alongside the best brands out there (without being dairy-based). Whether you’re a fitness enthusiast or new to protein supplementation, the NiHPRO® Protein Challenge is a must-attend event!
Join Us at Booth 3872!
We’re also unveiling exciting innovations that will be available globally soon. Stay tuned for these game-changing products and learn more with samples available at the Expo West booth.
