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Meet NiHTEK® at Fi Asia Thailand 2025Meet NiHTEK® at Fi Asia Thailand 2025Meet NiHTEK® at Fi Asia Thailand 2025

Dates: 17–19 September 2025
Venue: Queen Sirikit National Convention Centre (QSNCC), Bangkok

Show hours (ICT):

  • Wednesday 17 Sept: 10:00–18:00
  • Thursday 18 Sept: 10:00–18:00
  • Friday 19 Sept: 10:00–17:00. 

Website: https://www.figlobal.com/asia-thailand/en/home.html/  

No booth this year — meetings only. Our Co-Founder & President, Drew John Campbell, CISSN, and the NiHTEK® team will be on site for pre-booked, face-to-face meetings throughout the show. We’ll bring fresh, sealed samples for qualified partners to take away.

Fi Asia is one of the region’s premier ingredient gatherings — the ideal moment to align on 2025–2026 launches. 

When & where to meet us

Drew’s meeting windows @ QSNCC (ICT / UTC+7):

  • Wed, Sept 17: 10:00–17:00
  • Thu, Sept 18: 10:00–17:00
  • Fri, Sept 19: 10:00–12:30

Off-site option: We’re staying near QSNCC (quiet, easy ride, good gym) from Tue, Sept 16 – Fri, Sept 19. If you prefer a quieter briefing, we’ll schedule a nearby off-site slot.

How to book: Email Cathy cathyl@nihtek.com with your preferred day/time (ICT), attendee names/titles, and topics (e.g., beverages, snacks, medical/OEM). She’ll confirm in Drew’s calendar — note that meetings with partners from Thailand, India, Australia, and other active markets are already in motion — and then open a WhatsApp group for final logistics (exact meet points inside or near QSNCC). 

The NiHTEK®  difference: science, inclusivity, and real-world formulation

NiHTEK® develops natural, functional branded ingredients with a focus on human health and inclusive nutrition — non-dairy and allergen-free by design. Our proprietary Advanced Precision Hydrolysis™ (APH™) and Molecular Protein Infusion™ (MPi™) frameworks optimize digestibility, amino acid availability, and sensory performance.

  • Brand promise: Protein For EveryBODY™
  • Positioning: NiHPRO® is not a whey replacement; it’s a third category with its own strengths — dairy-like taste and amino-acid performance without dairy and without allergens.
  • Certifications: FODMAP Friendly Certified (Bloat-Free Protein Certified) for NiHPRO®Core and NiHPRO®Bev. Informed-Choice® / Informed-Protein® certification pathway is underway with preliminary testing already successful (docs available on request).

Quick reference: NiHPRO® Family (what’s new for 2025)

1. NiHPRO®Core 2.0 — powder applications

Best for: daily premium powders, blends (collagen, fibre, botanicals), performance/wellness SKUs.

What’s improved vs prior gen:

  • Smoother mouthfeel and cleaner flavor (fewer maskers)
  • Whiter color for brighter vanilla/latte profiles
  • ~30% less sodium
  • Improved solubility and lower foam (better shaker/blender prep)
  • Allergen-free, non-dairy; FODMAP Friendly Certified (Bloat-Free Protein Certified).

Takeaway: Core 2.0 delivers dairy-like taste and easy digestion without dairy/lactose or common allergens — simplifying flavor work and labels.

2. NiHPRO®Bev — beverage applications (launched June 2025)

Best for: RTD/RTM great-tasting beverages (active lifestyle, clinical, women’s wellness, specialty).

Design background: Hydrolysed, isolated non-dairy protein tuned for drinkability, stability, and flavor release. It is not a clear protein — by design it excels in smooth, creamy profiles consumers actually enjoy.

Highlights:

  • Allergen-free, non-dairy; FODMAP Friendly Certified (Bloat-Free Protein Certified).
  • Light aroma, easy on digestion; compatible with electrolytes, vitamins, and specialty actives.

Supports modern use-cases (e.g., GLP-1, recovery, women-focused SKUs).

3. NiHPRO®Puffs — snack, bar & cereal applications (proprietary crisp extrusion)

Best for: crisp inclusions in bars/bites, high-protein cereal clusters, snackable formats.

What’s unique:

  • ~80% protein, <3% carbs, 0 g sugar (format-dependent)
  • Ultra-crispy expansion and clean flavor— no bitterness (flavors shine without heavy maskers)
  • High leucine and ~4× L-Arginine vs. dairy proteins (supports nitric oxide pathways and post-workout recovery)
  • Protein quality positioning (format-appropriate): High DIAAS and PDCAAS 1.0
  • Note: We do not claim NiHPRO®Puffs as FODMAP Friendly.

KARBFiX® — Superior Clear Energy & Hydration (global launch: end of Sept 2025)

What it is: A next-gen clear, fast-mixing carbohydrate system for powders and beverages where clarity, light mouthfeel, and digestive comfort matter.

Technical highlights:

  • Highly soluble and clear in solution
  • Neutral to slightly sweet taste; easy-to-drink texture
  • Superior energy and hydration with longer-lasting energy

Why it’s superior:

  • Stays clear where many conventional carbs haze or thicken
  • Gut-friendly profile for modern hydration/energy consumers
  • Plays beautifully with NiHPRO®Bev (RTD/RTM) and NiHPRO® Core (powders)

Launch timing: Global release end-September 2025 (early partner programs prioritized by category readiness)

  • Southeast Asia (SEA): Thailand, Malaysia, Indonesia, Vietnam, Singapore, Philippines, Taiwan
  • South Asia (incl. India): India, Sri Lanka, Bangladesh
  • Middle East (MENA): UAE (Dubai), Saudi Arabia, Israel, Egypt, Qatar, Kuwait
  • Australia & New Zealand: Australia, New Zealand

(If your country isn’t listed, reach out if you are attending FiA)

What we’ll have on hand (no on-site tasting)

  • Fresh, sealed samples of NiHPRO®Core 2.0, NiHPRO®Bev, and NiHPRO®Puffs (for take-away)
  • Early KARBFiX® sachets (subject to readiness)
  • Spec sheets, certification status, and regulatory pointers for your markets

Again, there will be no live taste testing at the venue; we’ll support your internal tastings after the meeting.

Why is Fi Asia Thailand is the right moment

Fi Asia Thailand concentrates decision-makers and formulators across ASEAN (and beyond) at QSNCC, Bangkok from 17–19 September 2025 — a great window to compress discovery, sample logistics, and commercial planning into a single week. If you’re sourcing a non-dairy, allergen-free protein system with dairy-like taste or building a clear hydration line that truly mixes and drinks light, let’s meet and move. Fi Global

Book your slot with Drew & Team

  • When: 17–19 Sept 2025 (see meeting windows above)
  • Where: QSNCC, Bangkok (meeting points inside the venue or a quiet off-site nearby). QSNCC
  • How: Email Cathy Cathyl@nihtek.com with time preferences, attendee names/titles, and topics. She’ll confirm in Drew’s calendar and create a WhatsApp group to share exact meet points and any last-minute updates.

We look forward to meeting you in Bangkok — solving formulation challenges, planning fast-tracks pilots, and launching products consumers love.

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