Word From The President
Drew John Campbell – Certified Sports Nutritionist (CISSN)
There are commodity sports nutrition ingredients and branded ingredient space.
The two could not be more different.
While a commodity ingredient may have slight differences in quality, manufacturers are almost all focused on cost rather than innovation.
To truly innovate, change the paradigm in an industry, and even become a disruptor in a space, you need to have full ownership of what you do.
No commodity manufacturer will spend the time, energy, and money to innovate and improve substantially if they are selling a “generic” product that is relatively the same as what every competitor is also selling.
With the focus on price almost entirely in the commodity game, there is little to no room for research, science, and taking things forward.
Third-party independent research is critical to improving things and verifying that research assumptions are backed by science. Commodity Ingredients and Proteins will never spend money on third-party research as they cannot “own” the research and are simply helping their competitors learn more.
We pay for, conduct, and own the research as a branded ingredient, such as Hydrolyzed NiHPRO™ Protein Isolate. Thus, we can continue to invest in research proving the superiority of our branded ingredient over many of the commodity proteins on the market today.
Trust, performance, and transparency with NiHPRO™ branded protein ingredient Forged By Nature & Backed By Science!
