A Word from the President
Drew Campbell, CISSN
Co-Founder & President, NiHTEK®
As I reflect on the extraordinary momentum we’ve experienced in recent months, I’m filled with a deep sense of purpose—and gratitude. Despite continued global trade pressures, especially the growing tensions with the United States, the success of our flagship innovation NiHPRO®Core for protein powders is exceeding all expectations, and the successful launch of NiHPRO®Bev.
From Europe, the UK, to Asia, South America, Australia, and Africa, we are inundated with orders, sampling requests, and collaboration opportunities. The world is ready for something new—something better—and NiHTEK is proud to be delivering exactly that.
Over the past few weeks, I’ve had the privilege of engaging with partners across more than a dozen countries. What’s clear is this: the global demand for protein is at an all-time high—and still climbing. However, in many regions, even those willing to pay the record-breaking global average of USD $23 per kilo for WPI still face supply shortages. Countries like South Korea and South Africa are currently unable to meet up to two-thirds of their protein demand, and many brands are now operating at a loss due to unstable pricing and limited access to raw materials.
This is the very problem we set out to solve when we founded NiHTEK® in 2020. Our vision was not simply to compete, but to create a new category of protein altogether. A category that delivers the power and performance of dairy protein, without the allergens, lactose, price volatility, or environmental burden.
Today, that vision is real. NiHPRO® is now recognized as the “3rd Category of Protein”—a premium protein base that is stable, sustainable, and scalable, designed to support everything from elite athletic performance to medical-grade nutrition.
From Fitness to Function: Expanding the Reach of NiHPRO
While NiHPRO® was first adopted in the world of sports nutrition, its potential extends far beyond sports nutrition alone. Large corporations and global medical nutrition companies are now exploring NiHPRO® for specialized dietary applications, including clinical nutrition, aging populations, and metabolic therapies. With the launch of NiHPRO®Bev allowing for a stable in solution beverage option, it now gives the ability to offer patients in hospitals a great tasting, zero allergen, high protein quality option that is stable in beverage format.
With its exceptional amino acid profile, exceptionally high protein purity, equal leucine content, and nearly four times the L-arginine of WPI, NiHPRO® is emerging as a leading solution in medical nutrition, while continuing to serve the demanding needs of the fitness world.
Moreover, as the market shifts toward solutions for GLP-1 users, NiHPRO® is leading the charge as the #1 GLP-1 Protein, offering benefits unmatched by traditional isolates like WPI90. Brands are rapidly formulating new product lines targeting metabolic health and appetite control using NiHPRO®.
Learn more here:
We are also proud to provide a solution to the growing consumer demand for gut-friendly, allergen-free nutrition. NiHPRO® is 100% dairy-free, allergen-free, lactose-free, soy-free, and officially the first and only protein isolate to be certified FODMAP Friendly.
For those with sensitive digestion, NiHPRO® is the bloat-free protein of choice.
Milestones We're Celebrating
- NiHPRO®Bev is in development with multiple top-tier brands across Europe, with official launches expected later this year.
- In Australia, more brands are joining the movement toward stable, premium protein sources powered by NiHPRO®.
- In Japan and South Africa, adoption is accelerating as manufacturers recognize the unique advantages of a protein that delivers both performance and peace of mind.
The world is challenging, but opportunity often grows from disruption. At NiHTEK®, we are not reacting to market chaos—we are providing clarity, stability, and innovation.
If you’re a brand, manufacturer, or innovator, now is the time to explore what NiHPRO® can do for you. Samples are available on request, and our team is ready to support your next product breakthrough.
Together, let’s shape the future of protein—a future that works “A Protein for EveryBODY”.
