Dairy protein has long been regarded as the gold standard in sports nutrition, offering various protein derivatives that cater to diverse consumer needs. These proteins differ in purity, digestibility, and nutritional value, and understanding these distinctions is crucial when choosing the right product for specific goals. Below are some of the most popular dairy protein derivatives:
- Whey Protein Isolate (WPI90)– 90% protein content (~$20/kg): The most refined form of whey protein, offering high purity and rapid absorption, making it ideal for post-workout recovery.
- Whey Protein Concentrate (WPC80)– 80% protein content (~$10/kg): A less processed form, containing more fats and carbohydrates than isolate, offering a balanced nutrient profile.
- Casein– 85% protein content (~$16/kg): A slow-digesting protein that’s perfect for sustained amino acid release.
- Milk Protein Concentrate (MPC75)– 75% protein content (~$6/kg): Contains both casein and whey, offering a more affordable option with a slightly lower protein content.
- Hydrolyzed Whey Protein Isolate (H-WPI90)– Highly purified (~$28/kg): An advanced form of whey protein that’s broken down for quicker absorption and easier digestion, ideal for those with sensitive stomachs.
Protein Purity and Pricing
While all these proteins originate from dairy, their variations in amino acid profiles, lactose content, taste, fat composition, and overall digestibility significantly affect their pricing. Higher purity and more advanced processing techniques usually result in higher prices, which reflects the premium nature of products like WPI90 and H-WPI90.
Enter NiHPRO – A New Era in Hydrolyzed Isolated Protein
At NiHTEK®, we have raised the bar for protein refinement with the introduction of NiHPRO®, an ultra-pure hydrolyzed isolated protein that sets a new standard for what is possible in alternative protein technology.
While NiHPRO®’s base proteins come from plants, it is far from being a typical plant-based protein. After five years of rigorous research and the application of cutting-edge technology, NiHPRO® has been transformed into an entirely new category of protein with remarkable properties, such as:
- Superior taste and mouthfeel: When flavored correctly, NiHPRO® delivers a sensory experience on par with premium WPI90 — without the bitterness or aftertaste often found in alternative proteins.
- High-quality protein purity with superior bioavailability: With 86% protein purity, NiHPRO® is near on par with WPI90 — but stands out with a higher DIAAS of 116 compared to WPI90’s 109, offering greater bioavailability and overall protein quality.
- Zero lactose, dairy-free, and allergen-free: NiHPRO® is completely free from lactose, dairy, and the world’s top allergens, making it accessible to a broader range of consumers with dietary restrictions or preferences.
- Hydrolyzed for rapid digestion and absorption: Like hydrolyzed WPI90, NiHPRO® provides fast-acting amino acids to support muscle recovery, satiety, and performance.
- Stable pricing: NiHPRO® offers reliable pricing and supply — unaffected by the volatility of dairy markets — making it a smarter, more scalable protein solution.
Molecular Protein Infusion (MPi) – Exclusive Technology
What truly sets NiHPRO® apart is the patented Molecular Protein Infusion (MPi®) technology. This exclusive process ensures:
- Uniformity in color, size, and shape, providing consistency in each batch.
- Complete solubility and consistency, with no separation or fallout of raw materials during transport or in beverages.
- No white specks, a common issue with dry-blended proteins.
- One protein particle, ensuring unparalleled quality control from start to finish.
How NiHPRO Works
NiHPRO® achieves its unmatched taste, texture, and digestibility through a multi-step purification process:
- Non-protein elements are removed, making NiHPRO®comparable to dairy proteins but without the lactose or dairy allergens.
- Multiple raw base proteins are broken down close to a peptide form and infused into a single, superior protein particle.
- This transformation occurs through a wet-blend manufacturing process, utilizing precision hydrolysis and meticulous protein purification with the help of the Molecular Protein Infusion (MPi®)
Positioned for Growth and Versatility
NiHPRO® is not intended to replace WPI but to stand alongside it as a premium hydrolyzed protein isolate. It caters to both traditional dairy protein consumers and those seeking non-dairy, non-animal alternatives. With its exceptional taste, functional versatility, and superior nutritional profile, NiHPRO® is set to be a game-changer in the protein industry.
By offering NiHPRO®, manufacturers have the opportunity to introduce a reliable, high-quality protein that appeals to a diverse range of consumers and provides exceptional functional benefits across various applications.
