Join the NiHPRO™ Protein Challenge (NPC™) at Supply Side West!

Are you ready to put your taste buds to the ultimate test? Get ready for an exciting, innovative experience with the NiHPRO™ Protein Challenge (NPC™) at Supply Side West on October 30th and 31st in Las Vegas!

What is the NiHPRO™ Protein Challenge?

Inspired by the famous Pepsi Challenge, the NiHPRO™ Protein Challenge invites you to take part in a blind taste test where you’ll compare our cutting-edge Hydrolyzed NiHPRO™ Protein Isolate against whey protein isolates. With no idea which protein you’re sampling, we ask you to tell us which one you prefer. What you’ll find may surprise you! NiHPRO™ stands out in taste and mouthfeel, proving that this protein is genuinely in a league of its own.

Why NiHPRO™?

Hydrolyzed NiHPRO™ Protein Isolate isn’t just another protein—it’s a game changer.

Here’s why:

  • Exceptional Taste:

Enjoy the rich, smooth flavor that sets NiHPRO™ apart. It’s not just protein—it’s delicious.

  • Better Mouthfeel:

Experience a protein that blends seamlessly into liquids, providing a smooth, enjoyable texture on your palate without the gritty or chalky feel.

  • Advanced Formula:

Our hydrolyzed protein is scientifically designed for easy digestion and superior absorption. Thanks to our Molecular Protein Infusion (MPi™) technology, it delivers amino acids more efficiently, maximizing performance and recovery.

  • Zero Allergen:

Unlike many proteins on the market, NiHPRO™ is completely free from dairy and soy allergens. It’s also 100% lactose-free, making it ideal for anyone with food sensitivities.

  • High Protein Purity:

With high PDCAAS and DIAAS scores, NiHPRO™ offers exceptional protein quality, ensuring you get maximum nutritional benefits in every serving.

How to Participate in the NPC™ Challenge?

It’s simple! Visit us at Supply Side West in Las Vegas and take the NPC™ Challenge at our booth (#1615). You’ll participate in a side-by-side taste test, choosing which protein isolate wins based on your taste preferences.

As a thank you for joining the fun, you’ll receive:

  • Free samples of NiHPRO™ Protein Isolate
  • Exclusive NiHPRO™ shaker cups and merchandise

This is your chance to be part of an interactive experience that could reshape your view of protein supplementation. You’ll be among the first to see why NiHPRO™ is the future of protein innovation.

Where & When?

Location: Supply Side West, Booth #1615

Dates: October 30th and 31st

Time: 10:00 AM to 4:00 PM, both days

Challenge Accepted?

Mark your calendar, bring your taste buds, and get ready to be part of a protein revolution. Join us for a fun, flavorful experience that’s redefining the industry standard for protein taste, texture, and quality.

Don’t miss out on this exciting opportunity! The NiHPRO™ Protein Challenge is just the beginning of the future of protein innovation—see you there!

Upcoming Tradeshows

For the remainder of 2024, NiHTEK will be attending these major global tradeshows. If you are also attending and would like to meet our team and try our Hydrolyized NiHPRO™ Protein Isolate at our booth, please get in touch.

Supply Side West – October 30th and 31st – Las Vegas USA

Food Ingredients Europe (FiE) – November 19th – 21st – Frankfurt Germany

Food Matters Live – November 26th – 27th – UK Manchester

Get in Touch

For distribution or sample inquiries, please send an email to [email protected] 

Please be sure to follow our social media online:

NiHTEK IG

 NiHTEK Facebook 

 NiHTEK YouTube

And our all-new NiHTEK LinkedIn Page Here 

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