The Vision Behind NiHPRO™
At the heart of NiHTEK’s innovation is the visionary leadership of President and Co-Founder Drew Campbell and the global NiHTEK® team of leaders in the sports nutrition and protein space. The team’s relentless drive to improve the world goes beyond mere profitability. This profound purpose and unwavering intent breathe life into NiHTEK’s products, creating an unstoppable and authentically genuine mission and passion.
What NiHPRO™ Is (and What It Is Not)
Hydrolyzed NiHPRO™ Protein Isolate is the pinnacle of innovation in the protein industry, resulting from four years of dedicated research and development (R&D) backed by many decades of experience in the sports nutrition and protein space. The NiHTEK™ team of PhDs and experts has not created a protein that is “a little better than other alternative proteins.” Instead, we have developed the world’s most unique, premium allergen—, lactose—, and GMO-free protein, aimed at providing a high-quality alternative equal to that of whey protein in sensory and nutrition profiles.
The Magic of Molecular Protein Infusion (MPi)
The Molecular Protein Infusion (MPi™) process is critical to NiHPRO™’s unique properties. This method neutralizes the taste, enhances solubility, and significantly improves digestibility. NiHPRO™ ensures superior protein uptake, resulting in Protein Digestibility Corrected Amino Acid Score (PDCAAS) and Digestible Indispensable Amino Acid Score (DIAAS) comparable to whey protein and far exceeding those of all other alternative proteins to date. Third-party research, expected later this year, will further substantiate these claims.
The MPi™ technology processing, though remarkable, does not make NiHPRO™ a novel food ingredient or “grass” in US terminology. The processes work with conventional, non-chemical, and conventional manufacturing protein technology to purify the proteins and improve the sensory and solubility profiles.
The Power of EAAs
Essential Amino Acids in NiHPRO™ are 100% digestible, enhancing the protein’s quality and effectiveness. Unlike conventional alternative proteins, the EAAs in NiHPRO™ are seamlessly infused into the formula, creating a pure, single-protein particle without any visible specks. This infusion technology ensures that NiHPRO™ excels in all sensory aspects—taste, smell, texture, and viscosity—while achieving high PDCAAS and amino scores and superior protein purity.
Bridging the Divide
In a world often divided by dietary preferences and requirements, NiHTEK champions unity and togetherness. Whether catering to the extreme left (vegan) or the extreme right (dairy and meat), Hydrolyzed NiHPRO™ Protein Isolate embodies the essence of inclusivity. This revolutionary protein is designed to meet all consumers’ quality, nutrition, and taste demands, regardless of their protein needs or allergy concerns. The world’s first PROTEIN FOR EVERYONE!
The World's First Dairy-Free “Whey” Protein
Hydrolyzed NiHPRO™ Protein Isolate is the world’s first dairy-free “whey” protein, free from lactose, allergens, and GMOs. This innovative protein is not just a product; it’s a solution for protein and wellness brands seeking an alternative protein source. Its introduction marks a significant milestone in the sports nutrition industry, providing a versatile option that maintains the desired taste, texture, and mouthfeel of traditional whey protein.
Far Beyond Traditional Alternative Proteins
Comparing NiHPRO™ to standard commodity proteins is like comparing chalk to cheese. Conventional dry blends of plant materials cannot match NiHPRO™’s advanced formulation and sensory qualities.
Expecting NiHPRO™ to be priced similarly to plant or alternative protein disregards the significant technological advancements and superior performance it offers. It’s akin to comparing a twenty-year-old, worn-out Toyota petrol-powered car to a brand-new Tesla—both are cars, but the technology and quality differ vastly.
Competitive and Pure
Despite its groundbreaking nature, NiHPRO™ is competitively priced with Whey Protein Isolate (WPI), offering protein purity and an amino acid score comparable to WPI. It bridges the gap between Whey Protein Concentrate (WPC) and WPI, making it an attractive option for brands focused on delivering high-quality, nutritious protein without compromising cost and being allergen-free.
Key Benefits Of NiHPRO™
NiHPRO™ is not just another alternative protein but a groundbreaking innovation that offers:
- Superior taste, texture, and mouthfeel comparable to whey protein isolate (WPI)
- Enhanced solubility and digestibility
- High PDCAAS and DIAAS scores comparable to WPI
- 100% allergen – GMO – and lactose-free formulation
- A stable pricing structure and competitive with WPI
Proof Is In The Pudding
Despite NiHPRO™’s numerous advantages, we like challenges, and the best way to prove things is in the pudding—try it for yourself!
- Try the Samples: Taste for yourself and ask for samples of the flavored prototypes NiHPRO™ has superior sensory qualities and performance.No alternative protein on the market today can match NiHPRO™ sensory profile and texture!
- Formulated With Top Brands: It is being formulated now by some of the world’s top brands and is due to launch in late 2024, such as Iovate, Muscletech, and many other well-known, trusted global brands—powered by Hydrolyzed NiHPRO™ Protein Isolate.
- Price Concerns: You pay for what you get. If you are a brand owner only concerned with price, by all means, purchase cheap commodity alternative proteins that mix poorly, taste like dirt, can never pass as whey protein, and have an inferior amino acid score. NiHPRO™’s pricing reflects its premium quality and advanced formulation. It’s an evolution to whey protein but is 100% dairy-free and the gold standard in the industry.
Introducing the Flavored Prototypes
Showcasing NiHPRO’s exceptional qualities, we highly recommend trying the samples of our new strawberry and chocolate-flavored prototypes. Try the NiHPRO™ “Pepsi Challenge” sensory challenge, and experience for yourself that 99.9% of all protein consumers will not be able to tell the difference between NiHPRO™ Protein and Whey Protein Isolate (WPI) blends. Some consumers even prefer NiHPRO™ over WPI formulas.
**NOTE—NiHTEK® does not sell finished or flavored products; it only sells raw branded food ingredients. NiHTEK®, though, has created prototype flavors in our Japanese laboratory to ensure brand owners can genuinely compare the versatility and true capabilities of NiHPRO™ when formulated into flavored and finished products. The recipe for these prototypes is also transparent and can be shared on request.
The Vision for the Future
Our vision for NiHPRO™ is to become the discerning high-quality option for protein brand owners and consumers, offering a legitimate alternative to whey protein. We aim to position NiHPRO™ as the PROTEIN FOR EVERYONE, bridging the gap between different dietary preferences and needs. Consumers and brand owners trying NiHPRO™ for the first time are always left with the same feeling and amazement that #NoWayItsNotWhey!
