NiHTEK’s unveiling of the all-new branded ingredient Hydrolyzed NiHPRO™ Protein Isolate to the elite sports nutrition experts at the International Society of Sports Nutrition (ISSN) 21st annual conference, held at the Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida, USA, was a massive success.
PhDs, researchers, formulators, protein brand owners, and personal trainers—all influencers and true experts in protein—tried NiHPRO™ samples of the prototype strawberry and chocolate flavors.
The feedback was incredible. Not one person who tried the protein believed it was NOT whey protein isolate. The strawberry version was prevalent, with many saying they thought it tasted better than any other whey protein today; it was a huge hit.
After the show, several consumers emailed and texted to ask where they could purchase NiHPRO™. Hydrolyzed NiHPRO™ Protein Isolate is a branded ingredient and will soon be available in many of the US and Canada’s top sports nutrition and protein brands.
One brand that is globally well-known to be officially working with NiHPRO™ very soon in North America is MuscleTech, which received the double thumbs-up from Iovate’s Chief Innovation Officer (CIO) Raza.
Hydrolyzed NiHPRO™ Protein Isolate is the world’s first dairy-free whey protein 100% lactose, allergen, and GMO-free.
The all-new NiHPRO™ is the latest dairy-free whey protein branded ingredient and is a perfect alternative for protein and wellness brands looking for a new protein source.
NiHTEK™ is in discussions with several US food ingredient distributors and will officially announce the partnership in early July. Inventory will be available for purchase in the US soon thereafter.
We have approximately 50 consumer reviews on video also from the show, with them reviewing the taste and sensory profile of NiHPRO™ on camera – from PhDs to formulators, brand owners, distributors, and sports nutrition consumers all genuinely saying #NoWayItsNotWhey – the videos are being edited now and will be available on the NiHTEK YouTube channel to view soon in early July: https://www.youtube.com/@nihtek1.
Some pictures at the ISSN conference and the NiHTEK booth below：
Hydrolyzed NiHPRO™ Protein Isolate is also competitively priced with Whey Protein Isolate (WPI), which is similar in pricing to Whey Protein Concentrate (WPC) but more similar in nutrition and protein purity to WPI.
NiHPRO™ is only available for bulk purchases to brands and manufacturers. If you are a brand or manufacturer, please reach out to us for a sample and send an email to [email protected] – check out the website to learn more: www.nihtek.com
