Dates: 17–19 September 2025
Venue: Queen Sirikit National Convention Centre (QSNCC), Bangkok
Show hours (ICT):
- Wednesday 17 Sept: 10:00–18:00
- Thursday 18 Sept: 10:00–18:00
- Friday 19 Sept: 10:00–17:00.
Website: https://www.figlobal.com/asia-thailand/en/home.html/
No booth this year — meetings only. Our Co-Founder & President, Drew John Campbell, CISSN, and the NiHTEK® team will be on site for pre-booked, face-to-face meetings throughout the show. We’ll bring fresh, sealed samples for qualified partners to take away.
Fi Asia is one of the region’s premier ingredient gatherings — the ideal moment to align on 2025–2026 launches.
When & where to meet us
Drew’s meeting windows @ QSNCC (ICT / UTC+7):
- Wed, Sept 17:10:00–17:00
- Thu, Sept 18:10:00–17:00
- Fri, Sept 19:10:00–12:30
Off-site option: We’re staying near QSNCC (quiet, easy ride, good gym) from Tue, Sept 16 – Fri, Sept 19. If you prefer a quieter briefing, we’ll schedule a nearby off-site slot.
How to book: Email Cathy (cathyl@nihtek.com) with your preferred day/time (ICT), attendee names/titles, and topics (e.g., beverages, snacks, medical/OEM). She’ll confirm in Drew’s calendar — note that meetings with partners from Thailand, India, Australia, and other active markets are already in motion — and then open a WhatsApp group for final logistics (exact meet points inside or near QSNCC).
The NiHTEK® difference: science, inclusivity, and real-world formulation
NiHTEK® develops natural, functional branded ingredients with a focus on human health and inclusive nutrition — non-dairy and allergen-free by design. Our proprietary Advanced Precision Hydrolysis™ (APH™) and Molecular Protein Infusion™ (MPi™) frameworks optimize digestibility, amino acid availability, and sensory performance.
- Brand promise: Protein For EveryBODY™
- Positioning: NiHPRO® is not a whey replacement; it’s a third category with its own strengths — dairy-like taste and amino-acid performance without dairy and without allergens.
- Certifications: FODMAP Friendly Certified (Bloat-Free Protein Certified) for NiHPRO®Core and NiHPRO®Bev. Informed-Choice® / Informed-Protein® certification pathway is underway with preliminary testing already successful (docs available on request).
Quick reference: NiHPRO®Family (what’s new for 2025)
NiHPRO®Core 2.0 — powder applications
Best for: daily premium powders, blends (collagen, fibre, botanicals), performance/wellness SKUs.
What’s improved vs prior gen:
- Smoother mouthfeel and cleaner flavor (fewer maskers)
- Whiter color for brighter vanilla/latte profiles
- ~30% less sodium
- Improved solubility and lower foam (better shaker/blender prep)
- Allergen-free, non-dairy; FODMAP Friendly Certified (Bloat-Free Protein Certified).
Takeaway: Core 2.0 delivers dairy-like taste and easy digestion without dairy/lactose or common allergens — simplifying flavor work and labels.
NiHPRO®Bev — beverage applications (launched June 2025)
Best for: RTD/RTM great-tasting beverages (active lifestyle, clinical, women’s wellness, specialty).
Design background: Hydrolysed, isolated non-dairy protein tuned for drinkability, stability, and flavor release. It is not a clear protein — by design it excels in smooth, creamy profiles consumers actually enjoy.
Highlights:
- Allergen-free, non-dairy; FODMAP Friendly Certified (Bloat-Free Protein Certified).
- Light aroma, easy on digestion; compatible with electrolytes, vitamins, and specialty actives.
- Supports modern use-cases (e.g., GLP-1, recovery, women-focused SKUs).
NiHPRO®Puffs — snack, bar & cereal applications (proprietary crisp extrusion)
Best for: crisp inclusions in bars/bites, high-protein cereal clusters, snackable formats.
What’s unique:
- ~80% protein, <3% carbs, 0 g sugar (format-dependent)
- Ultra-crispy expansion and clean flavor — no bitterness (flavors shine without heavy maskers)
- High leucine and ~4× L-Arginine vs. dairy proteins (supports nitric oxide pathways and post-workout recovery)
- Protein quality positioning (format-appropriate): High DIAAS and PDCAAS 1.0
- Note: We do not claim NiHPRO®Puffs as FODMAP Friendly.
KARBFiX® — Superior Clear Energy & Hydration (global launch: end of Sept 2025)
What it is: A next-gen clear, fast-mixing carbohydrate system for powders and beverages where clarity, light mouthfeel, and digestive comfort matter.
Technical highlights:
- Highly soluble and clear in solution
- Neutral to slightly sweet taste; easy-to-drink texture
- Superior energy and hydration with longer-lasting energy
Why it’s superior:
- Stays clear where many conventional carbs haze or thicken
- Gut-friendly profile for modern hydration/energy consumers
- Plays beautifully with NiHPRO®Bev (RTD/RTM) and NiHPRO®Core (powders)
Launch timing: Global release end-September 2025 (early partner programs prioritized by category readiness)
- Southeast Asia (SEA): Thailand, Malaysia, Indonesia, Vietnam, Singapore, Philippines, Taiwan
- South Asia (incl. India): India, Sri Lanka, Bangladesh
- Middle East (MENA): UAE (Dubai), Saudi Arabia, Israel, Egypt, Qatar, Kuwait
- Australia & New Zealand: Australia, New Zealand
(If your country isn’t listed, reach out if you are attending FiA)
What we’ll have on hand (no on-site tasting)
- Fresh, sealed samples of NiHPRO®Core 2.0, NiHPRO®Bev, and NiHPRO®Puffs (for take-away)
- Early KARBFiX® sachets (subject to readiness)
- Spec sheets, certification status, and regulatory pointers for your markets
Again, there will be no live taste testing at the venue; we’ll support your internal tastings after the meeting.
Why is Fi Asia Thailand is the right moment
Fi Asia Thailand concentrates decision-makers and formulators across ASEAN (and beyond) at QSNCC, Bangkok from 17–19 September 2025 — a great window to compress discovery, sample logistics, and commercial planning into a single week. If you’re sourcing a non-dairy, allergen-free protein system with dairy-like taste or building a clear hydration line that truly mixes and drinks light, let’s meet and move. Fi Global
Book your slot with Drew & Team
- When: 17–19 Sept 2025 (see meeting windows above)
- Where: QSNCC, Bangkok (meeting points inside the venue or a quiet off-site nearby). QSNCC
- How: Email Cathy (Cathyl@nihtek.com) with time preferences, attendee names/titles, and topics. She’ll confirm in Drew’s calendar and create a WhatsApp group to share exact meet points and any last-minute updates.
We look forward to meeting you in Bangkok — solving formulation challenges, planning fast-tracks pilots, and launching products consumers love.
