Dear Friends, Partners, and Supporters,
It’s hard to put into words the immense gratitude I feel as I sit down to reflect on everything that has unfolded for NiHTEK® and the NiHPRO®Family over the past few weeks. We’ve just come off an absolutely incredible showing at SPORTEC Tokyo 2025, and I wanted to take this moment — not just to share the highlights — but to say thank you.
Thank you to everyone who visited us in Tokyo. Thank you to our brand partners, our manufacturing allies, our global distributors, and most of all — thank you to the believers. You are the reason this mission continues to grow.
SPORTEC Tokyo 2025: More Than Just a Trade Show
From July 30 to August 1, we had the privilege of participating in Japan’s largest fitness and wellness expo — SPORTEC Tokyo — and the response was overwhelming.
This wasn’t just a booth. It was a celebration. A launchpad. A conversation starter. And it became crystal clear: NiHPRO® is no longer just a product — it’s a movement.
We showcased the full NiHPRO®Family for the first time in Japan:
- ✅NiHPRO®-Core (powders for all applications)
- ✅NiHPRO®-Bev (for clear and creamy RTDs)
- ✅NiHPRO®-Puffs (our newest extruded format for bars, snacks, cereals)
The feedback? Unanimous amazement:
“No way this isn’t whey.”
“Unbelievable this is non-dairy.”
“Still tastes this good with zero allergens?”
We heard it over and over. And it reinforced everything we’ve worked so hard to build.
Protein that delivers — not just on nutritionals, but on taste, feel, texture, and experience.
CleverPRO® — Japan’s First Brand Powered by NiHPRO®Core
Perhaps the most exciting announcement was the official debut of CleverPRO NiHPRO Maximus — the very first Japanese consumer brand using NiHPRO®Core as its protein base.
Made in partnership with Nature’s Lab, CleverPRO is a premium-quality Japanese brand soon available nationwide in:
- 🛒Premium supermarkets
- 🏪High-end convenience stores
- 🛍️Online platforms
With two delicious flavors — Chocolate Truffle and Cookies & Cream — CleverPRO combines elegant taste with clinical functionality. And while CleverPRO is its own brand, it proudly chooses NiHPRO® as the “Intel-inside” of its protein innovation.
This is just the beginning. We’re already in discussions with other like-minded brands globally who see the potential of formulating with NiHPRO® as their base.
The Official Launch of NiHPRO®Puffs
Without question, the star of the show in Tokyo was the official launch of NiHPRO®Puffs.
We’ve spent years perfecting this format — an ultra-clean, extruded puff with:
- ➕80% protein
- ➕100% free of dairy, soy, gluten, and most allergens
- ➕High leucine content
- ➕4x the L-arginine of whey protein
- ➕Zero added sugar
- ➕<3% Carbohydrates and light texture
The interest was immediate. Global and regional brands — big and small — started lining up to formulate it into:
- Protein bars and bites
- High-protein cereals
- Savory snacks
- Functional food systems
We’re now in active discussions across multiple regions — including Japan, South Korea, Thailand, India, South Africa, UK, Mexico, Brazil, and Australia — for co-development and ingredient rollout.
Welcoming Our Official Japanese Distributors
It’s with great pride that I also share that NiHTEK® now has two official distributors in Japan:
- 🇯🇵Lacto Japan Co., Ltd. — a leading name in ingredient innovation
- 🇯🇵Nature’s Lab Co., Ltd. — our premium partner behind CleverPRO
Their partnership means more doors are opening. More brands are being educated. And NiHPRO® is increasingly viewed as a gold standard for allergen-free protein innovation in Asia.
Made in Japan: Coming Soon
Another giant step forward: NiHPRO®Core — Made in Japan edition is in the works. We’re beyond excited to introduce this into the Japanese market.
From Tokyo to São Paulo to Paris
Our journey doesn’t stop in Japan. In fact, we’re just getting started. We’ll be showcasing next at:
✅ Fi South America — São Paulo, Brazil
📍 São Paulo Expo | 🗓️ August 5–7, 2025
🔗 https://www.figlobal.com/southamerica/en/home.html
✅ Food Ingredients Europe (FiE) — Paris, France
📍 Paris Expo Porte de Versailles | 🗓️ December 2–5, 2025
🔗 https://www.figlobal.com/europe/en/home.html
🔄 In Discussion: Dubai Muscle Show
📍 Dubai World Trade Centre | 🗓️ October 25–27, 2025
🔗 https://dxbmuscleshow.com
Expect more tastings. More launches. And more global partnerships.
Personal Reflections & Heartfelt Thanks
All these accomplishments — the launches, the samples, the rollouts, the international growth — none of this happens without you.
To our R&D team and our scientists… your commitment to excellence continues to push boundaries.
To our operations and logistics teams… thank you for working around the clock to ensure samples and products arrive in time — with care and precision.
To our customers, collaborators, influencers, formulators, and food developers… thank you for giving us your trust. Thank you for seeing the vision.
To our new friends in Japan who welcomed us with such respect and curiosity — ありがとうございました arigatou gozaimashita 🙏
To those helping translate our science into food that tastes incredible — thank you for turning hard work into real-world results.
And to my co-founders, team leaders, and partners: we’re building something timeless.
This isn’t just about selling protein. It’s about changing how protein fits into people’s lives — across borders, cultures, and generations.
NiHPRO® Scientific White Paper Completed
We are incredibly proud to share that after more than eight months of intensive work, we have officially completed the NiHPRO® Scientific White Paper.
This milestone document represents:
- Rigorous data compiled by multiple PhDs
- Clinical insights on digestibility and protein quality
- Validation of our proprietary APH™ and MPi™ technologies
- Supportive data on allergen-free formulation and FODMAP-friendly compliance
It was a true team effort, and I had the privilege to work alongside some of the brightest minds in the field to bring this to life. This paper isn’t just scientific — it’s strategic. It’s our proof of performance.
Whether you’re a brand formulator, nutritionist, or investor, the white paper makes clear: NiHPRO® is setting a new global benchmark in clean-label, functional protein innovation.
Connect With Me Personally
For those who’d like to follow along on my personal journey, ideas, travel, or updates on both NiHTEK and my broader work in performance nutrition:
📸 Instagram: https://www.instagram.com/drewvisionary/
📘 Facebook: https://www.facebook.com/drew.j.campbell
🔗 LinkedIn: https://www.linkedin.com/in/drew-j-campbell/
I always welcome connection, conversation, and collaboration.
NiHTEK® has always stood for one simple but powerful idea: Protein For EveryBODY™.
With every new country, every new product, every new partnership — we bring this dream closer to reality.
And while we’ve achieved a lot in the past few weeks… It’s just the beginning.
We’ll continue listening. Evolving. Innovating.
Because you deserve the best. Because EveryBODY matters. Because the future of protein is inclusive, functional, delicious — and global.
With deep gratitude,
Drew John Campbell
President & Co-Founder
NiHTEK® — Protein For EveryBODY™
www.nihtek.com
Follow us for more news and updates:
📸 Instagram Japan: https://www.instagram.com/nihtek.jp/
📘 Facebook Japan: https://www.facebook.com/nihtek.jp
🌏 Global Website: https://www.nihtek.com
📸 Instagram Global: https://www.instagram.com/nihtek
🔗 LinkedIn: https://www.linkedin.com/company/74709478
▶️ YouTube: https://www.youtube.com/@nihtek1
