Word from the President – Drew Campbell, CISSN
President & Co-Founder, NiHTEK®
Five years ago, NiHTEK was founded with a bold vision—to create not just another protein ingredient but to engineer a new category of protein that overcomes the limitations of both plant and dairy-based proteins. That vision became a reality with our flagship branded ingredient, NiHPRO®, the world’s first Protein For EveryBODY™. And today, we proudly stand at the forefront of a new era in the functional beverage industry, following the official launch of NiHPRO® Bev at the prestigious VitaFoods Europe trade show.
The response has been nothing short of extraordinary.
Within just days of the event, we’ve seen an overwhelming number of brands—from emerging startups to established global beverage companies—begin conversations with our team about formulating their next-generation Ready-to-Drink (RTD) protein beverages using NiHPRO® Bev. This moment marks a monumental shift not just for NiHTEK but for the entire functional beverage market.
The Future of RTD Protein is Here. And It’s Stable.
For too long, RTD protein products have struggled with the same familiar issues:
- Poor protein stability in solution
- Unpleasant chalky textures and sedimentation
- Compromised taste and heavy, lingering mouthfeel
- Limited suitability for digestive-sensitive consumers
NiHPRO® Bev solves these challenges through our patented Advanced Precision Hydrolysis™ (APH™) technology and proprietary Molecular Protein Infusion (MPi®) process. NiHPRO® Bev delivers an entirely new standard for protein beverages:
- 100% Stable in Solution – NiHPRO® Bev remains fully dissolved and stable, even in low pH environments as low as pH 3.8, making it ideal for RTD protein beverages that demand long-term stability without sedimentation or separation.
- Light and Refreshing Mouthfeel – Unlike heavy, milky protein drinks, NiHPRO® Bev delivers a smooth, clean drinking experience without chalkiness or a coating sensation on the palate.
- Superior Digestibility – Fully hydrolyzed and pre-digested, NiHPRO® Bev is exceptionally easy on the gut, making it ideal for consumers following GLP-1 therapies and those with sensitive digestive systems.
- Allergen-Free and 100% Dairy-Free – Completely free from common allergens and lactose, NiHPRO® Bev opens new opportunities for inclusive, mass-market beverage innovation.
- FODMAP Friendly Certified – As the world’s first protein ingredient to achieve FODMAP Friendly Certification, NiHPRO® Bev is scientifically validated to support digestive health without triggering discomfort.
These aren’t small improvements; this is a complete redefinition of protein beverage innovation.
Meeting the Demands of Today’s Health-Conscious Consumer
The rise of GLP-1 therapies and a growing focus on metabolic health have permanently shifted consumer demands. People are seeking products that not only support muscle recovery and weight management but also digest easily and provide functional health benefits without the common drawbacks of traditional proteins.
NiHPRO® Bev is uniquely positioned to meet these needs, offering a light, refreshing alternative to thick, milky protein shakes while delivering clinically validated, high-quality protein to support muscle maintenance and metabolic health.
Whether it’s for weight management, post-workout recovery, or functional hydration, brands now recognize that NiHPRO® Bev isn’t just a better protein—it’s the future of functional protein beverages.
Global Brands Are Already Lining Up
Following our success at VitaFoods, we are proud to announce that major brands across multiple continents—including America, Canada, Australia, Japan, South Africa, Mexico, Brazil, and Thailand—are now in active formulation discussions to launch RTD beverages powered by NiHPRO® Bev.
From refreshing functional protein waters to metabolic health-focused beverages for GLP-1 users and recovery-focused solutions for endurance athletes, NiHPRO® Bev is unlocking entirely new product categories.
And this is only the beginning.
Why Brands Are Choosing NiHPRO Bev Over Dairy and Commodity Plant Proteins
The market is moving beyond outdated commodity proteins that create formulation headaches and fail to meet modern consumer expectations.
NiHPRO® Bev offers a range of scientifically validated advantages that no other protein on the market can match:
- DIAAS Score of 116 (Validated Using INFOGEST Protocol) – Delivering complete, highly bioavailable protein to support muscle recovery, metabolic health, and weight management.
- Rapid Absorption with No Bloating – Ideal for pre- and post-workout recovery, and daily consumption for general health and wellness.
- Perfect for RTD and Powdered Beverages – Its ultra-fine particle size and smooth flavor profile make it easy to formulate across beverage categories.
- Stable Across pH Ranges – Unlike traditional proteins that denature or separate in acidic environments, NiHPRO® Bev remains stable and fully dissolved in low pH formulas, opening up a broader spectrum of RTD beverage possibilities.
For formulators, this means easier production, lower rejection rates, improved consumer satisfaction, and faster product launches.
Leading the Next Evolution of Functional Nutrition
At NiHTEK, we don’t measure success by simply launching new products—we measure it by creating solutions that truly improve lives. NiHPRO® Bev is a shining example of this mission, delivering unmatched functional, digestive, and metabolic health benefits while enabling brands to create products that today’s consumers genuinely want.
With the global functional beverage market projected to surpass USD $200 billion in the coming years, demand for clean-label, scientifically advanced, and highly digestible protein solutions is accelerating.
NiHPRO® Bev isn’t just part of this future—it’s leading it.
As I reflect on our team’s success at VitaFoods, I want to thank our extraordinary global partners, dedicated employees, and the visionary brands that share our passion for innovation.
The future of protein is here. The future of protein is for everyBODY™. And that future is NiHPRO® Bev.
If you’re ready to lead the next wave of innovation in functional protein beverages, we invite you to contact our team today. Together, we can create products that redefine health, wellness, and performance for the modern world.
Drew Campbell, CISSN
President & Co-Founder, NiHTEK
