By Drew Campbell, President & Co-Founder, NiHTEK®
We’re thrilled to announce the NiHPRO Protein Challenge at Expo West 2025! If you’ve heard of the Pepsi Challenge, you’ll love this—because we’re taking the same concept and applying it to protein. That’s right, we’re putting Hydrolyzed NiHPRO Protein Isolate to the test against other popular proteins, and you get to decide which one comes out on top!
Why You Can’t Miss This
The NiHPRO Protein Challenge is an opportunity to taste and feel the difference between Hydrolyzed NiHPRO Protein Isolate and other protein powders. Why does this matter? Because NiHPRO is not just any protein—thanks to our innovative hydrolysis process, it delivers superior taste, texture, and digestibility compared to traditional isolates.
Here’s What You Can Expect
Compare NiHPRO to Other Proteins: Just like the Pepsi Challenge, we’re setting up blind taste tests to let you decide which protein you prefer. No bias, just your honest feedback on flavor, texture, and mouthfeel.
Experience the NiHPRO Difference: Our Hydrolyzed NiHPRO Protein Isolate is formulated for fast absorption, easy digestion, and the kind of pure, clean protein that fuels peak performance. If you’ve ever struggled with protein that doesn’t mix well or leaves an aftertaste, you’ll notice the difference right away.
Samples & Prizes: Of course, we’ll have plenty of samples for you to try, plus giveaways and other exciting surprises to make your visit even better!
Event Details
- Dates: March 4th – 7th, 2025
- Location: Anaheim Convention Center, Booth 3872
Expo West is the perfect place to discover the latest innovations in the health and nutrition industry—and we’re proud to be showcasing NiHPRO® alongside the best (dairy) brands out there but without being dairy-based. Whether you’re a fitness enthusiast or someone exploring protein options, the NiHPRO Protein Challenge is a must-attend event!
Join Us at Booth 3872
Come by and take the challenge! Taste for yourself why Hydrolyzed NiHPRO Protein Isolate is making waves in the protein world. We can’t wait to see you at Expo West!
