NiHTEK has been on a whirlwind journey showcasing Hydrolyzed NiHPRO™ Protein Isolate to the world. Following the exciting launch at Supply Side West in Las Vegas, the NiHPRO® Protein Challenge took center stage in Europe and the UK, receiving overwhelming enthusiasm from industry professionals, manufacturers, and innovators.
Food Ingredients Europe (FiE) – Frankfurt, Germany
The NiHPRO® Protein Challenge made waves at Food Ingredients Europe (FiE) in Frankfurt, Germany. Attendees from across the continent were captivated by Hydrolyzed NiHPRO™ Protein Isolate, with its allergen-free, lactose-free, and high-quality protein benefits.
Brands from Germany, the Netherlands, Italy, Belgium, the Czech Republic, Sweden, Denmark, France, Spain, Poland, and Romania eagerly expressed plans to incorporate NiHPRO™ into innovative applications such as protein powders, beverages, bars, snacks, ice cream, and even tortillas and flatbreads. These brands are set to launch by early 2025, marking an exciting milestone for the “3rd Category of Protein.”
NiHPRO™ stands out with its high DIAAS score of 116 and a perfect PDCAAS of 1, offering the taste and mouthfeel of whey protein isolate while being 100% dairy-free. It’s neither strictly a dairy brand nor a vegan brand but is both dairy- and vegan-friendly—truly “Protein for EveryBODY.”
The response in Frankfurt left the NiHTEK® team humbled and grateful. Years of research and perseverance—including moments of doubt and challenges—have culminated in this “Click Moment” for Hydrolyzed NiHPRO™ Protein Isolate. As the new protein category gains traction, inventory and containers will be available in Europe by the end of December 2024, ensuring a smooth launch for brands eager to use NiHPRO™ in their products.
Sharing a vision to redefine the protein landscape, the NiHTEK® team is also looking ahead with plans to introduce more groundbreaking ingredients and technologies in early 2025.
Food Matters Live – Manchester, UK
The journey continued in Manchester, UK, at the renowned Food Matters Live event. Here, NiHTEK’s Chief Science Officer, Dr. Seiji Aoyagi, and the UK distributor Norkem, presented the science and applications of Hydrolyzed NiHPRO™ Protein Isolate to the leading New Product Development (NPD) teams in the UK.
The enthusiasm for NiHPRO™’s innovative qualities was evident, as attendees embraced its unique benefits—high protein purity, superior taste, excellent amino acid profile, and allergen- and lactose-free composition. NiHPRO™ continues to gain recognition as the ultimate solution for brands seeking to innovate in protein powders, beverages, and snacks.
With Manchester marking another successful stop on the NiHPRO® Protein Challenge tour, it’s clear that the vision of Protein for EveryBODY resonates globally.
Looking Ahead
The NiHPRO® Protein Challenge has demonstrated the immense potential of Hydrolyzed NiHPRO™ Protein Isolate across diverse markets. As the first containers arrive in Europe and new partnerships solidify, 2025 promises to be an exciting year for NiHTEK and its revolutionary protein solutions.
Stay tuned for updates and more innovative announcements as NiHTEK continues to push the boundaries of health and performance technologies.
For more information, visit www.nihtek.com.
