By 2025, NiHTEK® was a part of nine major international expos, expanding our reach across the globe and helping to establish NiHPRO® and KARBFiX® as two of the most intriguing ingredients in performance and functional nutrition. In the meantime, as we see the NiHPRO®Family continues to expand into powders, beverages and snacks, 2025 was a clear sign to the world that it is preparing for a new generation of science-based, branded ingredients.
Below is the official 2025 global tour.
NiHTEK® 2025 Global Expo Tour
March - Expo West, Anaheim (USA)
The first U.S. event of the year attracted a lot of attention from companies looking for premium, contemporary solutions. NiHPRO®Core 2.0 and NiHPRO®Bev stood out to teams seeking an easier, more stable, allergen-free protein system for RTDs and powders. The initial excitement surrounding KARBFiX® also set the stage for the overall momentum.
April through FIBO, Cologne (Germany)
The largest fitness and performance fair, NiHTEK® continued to position its position as an innovative market leader. Brands that sell sports nutrition were particularly interested through NiHPRO®‘s hydrolysed digestibility, as well as its dairy-like, creamy sensory quality which makes it an innovative alternative to traditional proteins.
May - Vitafoods Europe, Barcelona (Spain)
Vitafoods increased NiHPRO®‘s positioning as a top protein performance system for international brands. Particularly, interest was strong from team members in clinical nutrition and beverage companies and functional food companies and innovators of premium supplements, especially since NiHPRO®Bev continued to establish trust as a reliable choice for RTD and medical-style beverages.
June to FiA Shanghai (China)
FiA Shanghai reinforced our growth across Asia. Brands were particularly intrigued by NiHPRO®‘s allergy-free profiling and digest-forward position. This includes its compatibility with consumers who are sensitive and the modern preferences for gut comfort. KARBFiX® also was recognized as an emerging fitness and hydration platform.
July to SPORTEC Tokyo (Japan)
One of our most successful show of 2014. Japan was a big fan of NiHPRO®Core 2.0‘s creamy dairy-like texture, as well as its role in NiHPRO®Puffs in high-protein snacks. Japan’s taste innovation culture coincided perfectly in NiHTEK®‘s “engineered sensorimotor” strategy to support the development of future-proof products within the Asia region.
August - Brazil (LATAM Expansion)
Brazil’s rapidly growing market for performance nutrition has welcomed each NiHPRO® and KARBFiX® with great enthusiasm. Bar manufacturers, as well as athletes nutrition pioneers have begun the evaluation process and began early-stage trials for formulations.
September - Vitafoods Asia, Bangkok
Southeast Asia continued to emerge as a region of high-growth. Bangkok has increased the the demand in NiHPRO®Core 2.0, NiHPRO®Bev for RTDs, NiHPRO®Puffs for cereal and snack-type formats and KARBFiX® for metabolic and hydration systems.
October - SupplySide West, Las Vegas (USA)
In the largest event on formulation and ingredient, NiHTEK® has made an impact with U.S. and global formulators. There was a growing interest in innovative platforms that can scale, especially when brands planned pipelines in 2026 for the categories of protein and hydration.
December to FiE Paris (Europe's Premier Ingredient Expo)
Paris was among NiHTEK®‘s most memorable moments. NiHPRO®‘s NiHPRO® Protein Challenge was a major draw and showcased the taste and digestibility that make NiHPRO® stand out. KARBFiX® also received a lot of attention at FiE to support discussions on the 2026 pipeline for product development endurance, hydration, as well as performance-related systems.
Why are brands switching to NiHPRO® High-Quality, Sensitivity & Competitive Pricing
One of the major commercial breakthroughs in 2025 was the growing use NiHPRO® as a NiHPRO® across all global brands.
By utilizing advanced hydrolysis techniques and constant refinement of the sensory, NiHPRO® can provide:
- a creamy, dairy-like mouthfeel
- Near-zero bitterness
- Superior mixability and solubility
- more supple sensory experience
- exceptional digestibility
- wide formulation flexibility across RTDs, powders, and even snacks
Breakthrough Innovations to 2025
NiHPRO®Core 2.0
Improved sensory performance, enhanced creaminess, and improved functional potential of powders and other related applications.
NiHPRO®Bev
The product is designed to be a drink-first protein solution that focuses on smoothness, solubility and stability for medical and functional drinks.
NiHPRO®Puffs
A snack-forward invention aimed at high protein bars, crisps cereals, clusters and other inclusions designed to provide smooth texture and flavor.
KARBFiX®
A next-generation carbohydrate technology engineered to ensure clear solubility, stomach ease, and moderate-GI long-term energy that is designed for hydration endurance, endurance, as well as modern performance categories.
Looking Forward to 2026 and Beyond - A Larger Global presence
A Warm Christmas Message
To our worldwide customers and partners, distributors and formulators, scientists and athletes thank you for trusting in NiHTEK® and helping to redefine what functional and performance nutrition could be.
Merry Christmas Merry Christmas, Happy Holidays and a rousing New Year ahead.
2025 was an historic year. 2026 is a transformational year.
– Drew Campbell, CISSN
Founder & Chairman, NiHTEK®
Founder & Chairman, GPNi®
Certified Sports Nutritionist (CISSN)
30+ Years Global Sports Nutrition Leadership
