Customer Review & Interview America: Raza Bashi Chief Innovation Officer Iovate
In an interview with NiHTEK’s co-founder Drew Campbell at ISSN, Raza Bashir, Chief Innovation Officer at Iovate, shared his excitement over Hydrolyzed NiHPRO™ Protein Isolate. Praising its whey-like taste, mouthfeel, and amino acid profile, Raza approved NiHPRO™ for use in Muscletech’s upcoming allergen, lactose, and sugar-free protein line. “I cannot believe this is not dairy-based whey protein,” Raza remarked, emphasizing NiHPRO™’s potential to revolutionize the protein industry.
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