Our Story
Embracing Change With NiHTEK®'s Visionary Protein Alternatives
Celebrating the visionaries and change-makers, inspired by Steve Jobs’ iconic words. We at NiHTEK® , part of GPNi®, are stepping into a new era of health and nutrition.
We’re not just creating alternative proteins and dairy; we’re crafting a harmonious future where health, humanity, and our planet unite.
Our mission might seem ‘crazy’, but it’s the bold ideas that transform the world. Here’s to the innovators who dare to dream big!
Drew Campbell, CISSN
Chairman & Founder
Drew John Campbell is a serial entrepreneur and visionary innovator dedicated to creating products and companies that make a lasting, positive impact on people and the planet. A Certified Sports Nutritionist (CISSN) with over 28 years of leadership in the sports nutrition industry, Drew has pioneered new categories through advanced product innovation, brand creation, and scientific research always guided by the principle of innovation that goes deeper.
As the Founder of the Global Performance Nutrition Institute (GPNi®) — the world’s leading authority in sports nutrition education and certification, and the official global partner of the International Society of Sports Nutrition (ISSN) — Drew continues to redefine how science, education, and innovation come together to shape the future of performance and wellness.
Our Vision
Critical Innovation for Humanity
NiHTEK® may not be building rocket ships to colonize Mars, the endeavors are equally crucial to humanity regarding superior quality food supply, which is also sustainable for our planet.
Protein is more critical for human survival than other macronutrients such as carbohydrates and fats. Protein is also currently the most destructive to the planet earth regarding sustainability. Protein and creating superior quality forms of protein that is nutritious, delicious, and sustainable for the planet is, therefore, essential to the survival of humanity, if not more so than colonizing Mars.
Innovative Industry Disruptors
Like Tesla, Uber, SpaceX, and other iconic Unicorns of the past disrupting within their industry; NiHTEK® intends to do the same within both the alternative protein and dairy industry.
Prior, there were always two camps, dairy and non-dairy; NiHTEK® will be the very first to have the ability to sell to both camps. In time, NiHTEK® will be the biggest disruptor in the protein and alternative milk space in history.
Many industry veterans have deemed NiHTEK® to be the most significant innovation in protein and non-dairy solutions for the past 60 years.
NiHPRO® The World’s First 3rd Category of Protein
Hydrolyzed NiHPRO® Protein Isolate is not a dairy or vegan-branded protein, but is both dairy and vegan-friendly. It uses non-animal sources of protein that are highly purified to taste and mix and have amino acids like whey protein.
NiHPRO® defines a new category of protein, known as the #3rdCategoryOfProtein and the world’s first #PROTEINFOREVERYBODY.
NiHPRO® is the Global Protein Industry Disruptor.
NiHPRO® is the newest and most complete branded protein ingredient for brands and manufacturers globally. It is versatile and can be made into delicious-tasting flavored protein powders, beverages, and snacks. It is ideal for those seeking 100% lactose, allergen, sugar, and GMO-free options, but with equal quality protein and amino acid scores to whey, which also tastes very similar.